our work

We approach each of our client’s needs strategically. What are their goals? How do we define success? What do we need to accomplish? Once we have their specific goals and objectives in place, then we develop the right tactics to help that client reach those goals. Our case studies showcase the strategies we put in place, and the tactics we use to make those goals a reality.

about us & our services

awards awards

We work really hard to come up with innovative and creative solutions to help our clients get their message out. And over the past few years, our industry peers have taken notice too, awarding us some great accolades for our work!

our team our team

We are a rather eclectic group of strong women with diverse backgrounds — each bringing something unique to the table. We each have our own strengths and areas of expertise. And together, we are unstoppable.

working with us working with us

We specialize in finding the perfect way to promote destinations and businesses in the travel & tourism industries, as well as food, wine and technology sectors. We are a full service agency delivering on our four core capabilities.

cubed: a BTI blog

Snapchat’s Advertising Evolution

Snapchat’s Advertising Evolution

Posted by on Aug 4, 2016 in Digital, Jessica Reilly, Marketing

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all the updates: when the “best friends” feature was taken away, when “best friends” came back (but privately), when emojis were introduced, and thus reduced your entire relationship with someone to what kind of smiley they […]

Goodbye from the Intern

Goodbye from the Intern

Posted by on Apr 22, 2016 in Canal Life, From the Intern

Hey, it’s me again- Intern Sarah! Just a refresher, I am a senior at St. John Fisher College studying Media and Communication and I am graduating in two weeks, so unfortunately, my time here at Break the Ice Media has come to an end. This week I say goodbye to a wonderful team of people. I […]

Our Newest Team Member Leads Group and Travel Trade Sales Efforts

Our Newest Team Member Leads Group and Travel Trade Sales Efforts

Posted by on Apr 8, 2016 in Agency News, Group Travel, Tourism

On February 15, Rhonda Vaccaro joined the Break The Ice Media team as VP and Senior Consultant. Rhonda’s primary role is to assist our tourism clients with travel trade and groups marketing programs – mixing direct sales with marketing programs for clients interested in attracting domestic and international groups. Rhonda brings more than 20 years […]

The Beginning of a Beautiful Internship

The Beginning of a Beautiful Internship

Posted by on Feb 5, 2016 in Canal Life, From the Intern, Marketing

From my first day here at Break the Ice Media, I knew that that this would not be the typical internship experience. I realized that I will be a part of the team and with that, I will learn so much to prepare me for “the real world.” My name is Sarah Fredendall and I […]

Taking it to the next level!

Taking it to the next level!

We have BIG news. Break The Ice Media and Clark CSM Marketing Communications are moving in together. Our teams have been collaborating on client projects for two years and we have decided to take our relationship to the next level! Co-location will bring two creative marketing firms under one roof, allowing us to tap into […]

The Adventures of a BTI Intern

The Adventures of a BTI Intern

Posted by on Dec 11, 2015 in Canal Life, From the Intern

From my first day at Break The Ice Media, I knew this wasn’t going to be the stereotypical dreadful internship where I would be doing “grunt work.” I wouldn’t be running around getting coffee orders, stuffing envelopes, or walking the boss’s dog (even though I wouldn’t have minded the dog part). I wouldn’t be shoved […]