who we are

We love a good story — finding it, writing it and getting it out there for the rest of the world to hear.

We’re a boutique marketing and public relations firm with a passion for building brands and finding the right audiences for our clients.

We’re a full-service, hold-your-hand, walk-you-through-it kind of agency — starting with strategic planning all the way through the development and execution of marketing and public relations campaigns that blur the lines between traditional mediums and the online & social worlds.

our team

We are a rather eclectic group of strong women with diverse backgrounds — each bringing something unique to the table. We each have our own strengths and areas of expertise. And together, we are unstoppable.

Nicole Mahoney, CEO
Rhonda Vaccaro, VP & Senior Consultant
Sarah Blackwell, Consultant
Camille Zess, Consultant
Colleen Knopeck, Associate Consultant
Jessica Reilly, Associate Consultant

our approach

Our team works one on one with our clients — no messy and time consuming layers. That means needs and concerns are addressed immediately and effectively. There is no need to worry about anything getting lost in interpretation. Our clients can always pick up the phone and reach any team member directly. Internally, we work on each challenge as a team, with each member bringing their strengths and expertise to bear in the problem solving process to come up with a well rounded and fully thought out solution. That means the answer is fully integrated into the entire marketing strategy — reaching across all mediums and disciplines.

our clients

It’s not the size of the client, but the uniqueness of their story that attracts us to our clients. And we use our passion for food & wine, travel & tourism and technology & economic development as our barometer. If the story piques our collective interests, naturally we’re going to be really motivated to get others excited too.

travel & tourism

A Welcome Surprise!
Allegany County Office of Tourism
Arts at the Gardens
Canandaigua Art & Music Festival
Cayuga County Office of Tourism
City of Canandaigua
Cortland County CVB
Finger Lakes Regional Tourism Council
Genesee County Office of Tourism
Haunted History Trail
Letchworth State Park Capital Campaign for Letchworth Nature Center
Livingston County Chamber of Commerce
National Museum of Play at The Strong
Ontario County Historical Society
Peace Garden Trail
The Seward House Museum
Ski Finger Lakes
Visit Syracuse
Wayne County Office of Tourism

food & wine

Arbor Hill Grapery
Casa Larga Vineyards
Canandaigua Wine Trail
Cork & Fork
New York Wine & Culinary Center
New York Wine Spotting
Simply Crepes
Warfield’s Highpoint
Waterloo Container
Wayne County Apple Tasting Tour

technology & business

Anco Builders
Digital Rochester
Edge Architecture, PLLC
PetSaver Healthy Pet Superstore
Shop IN Livingston
The Rochester Group
Venture Jobs Foundation