How to Adapt Your FAMs to a Changing Media Landscape

How to Adapt Your FAMs to a Changing Media Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization tours) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media trip. […]