Social Media Strategy Building Blocks

Social Media Strategy Building Blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the […]

3 (More) Trends from eTourism Labs 2017

3 (More) Trends from eTourism Labs 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read that post) It’s such an info-packed conference that I couldn’t get to everything in just one post! We’ve already covered the trends of Mobile, Visuals, Personalization and Measurement. My next favorite topics from the conference were […]

Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends from eTourism Labs

Earlier this week, Sarah and I attended eTourism Labs, a travel & tourism conference focusing on the digital world. There are so many takeaways I’m excited about and lots of great ideas I want to implement in my day-to-day work. Here are the top 4 trendiest trends I heard about over and over from presenters this […]

Writing for Digital: Social, Web & Email

Writing for Digital: Social, Web & Email

A majority of the writing I do for our clients takes place in the digital realm. I work in social media, and do a lot of marketing writing for email newsletters and websites. One thing to keep in mind when doing any digital   writing is to remember that the digital space is an increasingly visual space. […]

Beyond the Boost: Digging in to Facebook Advertising

Beyond the Boost: Digging in to Facebook Advertising

This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the addition of dedicated support, learning modules through their BluePrint site, a new ad builder, audience tools and the advent of a more powerful tracking tool. In 2012, Facebook added the “Boost” button on posts to […]

BTI wins a 2015 PRism

BTI wins a 2015 PRism

The path to a PRism in 2015 started, for us, in August 2014. Nicole, Sarah and I attended the PRism Awards on June 18, 2015, and won a PRism for our work in media relations for the Casa Larga Purple Foot Festival. Here’s how we got there: Casa Larga’s annual Purple Foot Festival is a celebration […]