A DMO’s Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers […]

Creative Travel Writing for Your Destination

Creative Travel Writing for Your Destination

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common […]

Creating Experiences to Create Memories

Creating Experiences to Create Memories

Earlier this week I attended the Empire State Tourism Conference by NYSTIA in Lake Placid. Talk about gorgeous! While each presentation provided great information in and of itself, the best lesson that I learned was an overall idea strung together from bits and pieces of various presentations. In the keynote presentation “Traversing the Disruption,” Bill […]

How to Pen the Perfect Pitch

How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is an important tool to have in your PR toolbox. And it’s an adrenaline rush when a publication responds to your pitch and wants to cover your client. But how do you make that happen? Follow these steps and you’ll be crafting the perfect pitch […]

Top 6 Traits that Successful PR Pros Need

Top 6 Traits that Successful PR Pros Need

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary […]