8 Beginner Social Media Marketing Tips

8 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your fan base on a more direct level – to engage, answer questions, and get real time, crowdsourced feedback on your product or destination. I know it can be tricky to […]

When to Add A New Social Media Channel

When to Add A New Social Media Channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when […]

Snaptastic: A Destination’s Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising star platform. Snapchat use is on the rise, wait – it’s on the decline, it’s actually both. Snapchat is doing well or it’s setting itself up for failure. Snapchat is unique, Instagram and Facebook are […]

Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As […]

Destination: Insta-Sensation!

Destination: Insta-Sensation!

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep up with, let alone trying to balance a Pinterest, Tumblr, or Youtube channel. But if there’s one social media your destination absolutely, unequivocally needs, it’s Instagram. And not an account that you use twice a […]

#TrendingNow: Hashtags and the Tourism Industry

#TrendingNow: Hashtags and the Tourism Industry

As someone who spends a lot of time on social media, I think it’s about time we talk about travel hashtags. Hashtags – known as # – are used across social media to identify messages focused around a specific topic. Travel hashtags fall under one of these subsets, specifically used by travelers and within the travel […]

Snapchat’s Advertising Evolution

Snapchat’s Advertising Evolution

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all the updates: when the “best friends” feature was taken away, when “best friends” came back (but privately), when emojis were introduced, and thus reduced your entire relationship with someone to what kind of smiley they […]