Travel Marketing Tips from a Tourist’s Perspective

Travel Marketing Tips from a Tourist’s Perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true tourism pro would, I couldn’t help but look at my experiences in these destinations as a learning experience. I constantly found myself asking, “How am I being treated as a […]

4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

As a public relations professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect […]

4 Storytelling Lessons from a Former Washington Speechwriter

4 Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington staff may be referenced throughout the course of this blog. Recently, I had the chance to listen to Jon Favreau, former speechwriter for President Obama talk about his time in Washington. While the stories he told – days on the campaign trail, working his […]

How to Adapt Your FAMs to a Changing Media Landscape

How to Adapt Your FAMs to a Changing Media Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization tours) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media trip. […]

3 Ways to Reach Canadians with Travel PR

3 Ways to Reach Canadians with Travel PR

Canada has been on our minds a lot lately at Break the Ice Media. Last year, we were brought on to a tourism program called A Welcome Surprise! (AWS!) – created to make Canadians aware of Upstate New York as an easy travel destination. Break the Ice was tasked with working directly with Canadian journalists and influencers […]