Creating Experiences to Create Memories

Creating Experiences to Create Memories

Earlier this week I attended the Empire State Tourism Conference by NYSTIA in Lake Placid. Talk about gorgeous! While each presentation provided great information in and of itself, the best lesson that I learned was an overall idea strung together from bits and pieces of various presentations. In the keynote presentation “Traversing the Disruption,” Bill […]

Are You a Good Communicator?

Are You a Good Communicator?

Communication is Key – How good are you at listening? In today’s world, we have many methods of communicating. Most of it is in digital format, either an email, text, or of course, social media – posts, snaps, tweets, etc. All of those are useful in the right situation, but what about an actual face […]

How to Adapt Your FAMs to a Changing Media Landscape

How to Adapt Your FAMs to a Changing Media Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization tours) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media trip. […]

Collaboration in Tourism

Collaboration in Tourism

making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude of reasons, and one thing travelers aren’t thinking about when making destination decisions is staying within county lines. Yet New York State is divided into many counties, and that is […]

Taking it to the next level!

Taking it to the next level!

We have BIG news. Break The Ice Media and Clark CSM Marketing Communications are moving in together. Our teams have been collaborating on client projects for two years and we have decided to take our relationship to the next level! Co-location will bring two creative marketing firms under one roof, allowing us to tap into […]