3 (More) Trends from eTourism Labs 2017

3 (More) Trends from eTourism Labs 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read that post) It’s such an info-packed conference that I couldn’t get to everything in just one post! We’ve already covered the trends of Mobile, Visuals, Personalization and Measurement. My next favorite topics from the conference were […]

Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends from eTourism Labs

Earlier this week, Sarah and I attended eTourism Labs, a travel & tourism conference focusing on the digital world. There are so many takeaways I’m excited about and lots of great ideas I want to implement in my day-to-day work. Here are the top 4 trendiest trends I heard about over and over from presenters this […]

Snaptastic: A Destination’s Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising star platform. Snapchat use is on the rise, wait – it’s on the decline, it’s actually both. Snapchat is doing well or it’s setting itself up for failure. Snapchat is unique, Instagram and Facebook are […]

Podcasts: A Powerful Tool

Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out […]

4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

As a public relations professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect […]

Four Components of the Sales Funnel

Four Components of the Sales Funnel

If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I […]

Writing for Digital: Social, Web & Email

Writing for Digital: Social, Web & Email

A majority of the writing I do for our clients takes place in the digital realm. I work in social media, and do a lot of marketing writing for email newsletters and websites. One thing to keep in mind when doing any digital   writing is to remember that the digital space is an increasingly visual space. […]

Destination: Insta-Sensation!

Destination: Insta-Sensation!

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep up with, let alone trying to balance a Pinterest, Tumblr, or Youtube channel. But if there’s one social media your destination absolutely, unequivocally needs, it’s Instagram. And not an account that you use twice a […]

Beyond the Boost: Digging in to Facebook Advertising

Beyond the Boost: Digging in to Facebook Advertising

This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the addition of dedicated support, learning modules through their BluePrint site, a new ad builder, audience tools and the advent of a more powerful tracking tool. In 2012, Facebook added the “Boost” button on posts to […]