A DMO’s Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers […]

8 Beginner Social Media Marketing Tips

8 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your fan base on a more direct level – to engage, answer questions, and get real time, crowdsourced feedback on your product or destination. I know it can be tricky to […]

When to Add A New Social Media Channel

When to Add A New Social Media Channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when […]

Creative Travel Writing for Your Destination

Creative Travel Writing for Your Destination

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common […]

Social Media Strategy Building Blocks

Social Media Strategy Building Blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the […]

3 (More) Trends from eTourism Labs 2017

3 (More) Trends from eTourism Labs 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read that post) It’s such an info-packed conference that I couldn’t get to everything in just one post! We’ve already covered the trends of Mobile, Visuals, Personalization and Measurement. My next favorite topics from the conference were […]

Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends from eTourism Labs

Earlier this week, Sarah and I attended eTourism Labs, a travel & tourism conference focusing on the digital world. There are so many takeaways I’m excited about and lots of great ideas I want to implement in my day-to-day work. Here are the top 4 trendiest trends I heard about over and over from presenters this […]

Snaptastic: A Destination’s Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising star platform. Snapchat use is on the rise, wait – it’s on the decline, it’s actually both. Snapchat is doing well or it’s setting itself up for failure. Snapchat is unique, Instagram and Facebook are […]

Podcasts: A Powerful Tool

Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out […]