Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends from eTourism Labs

Earlier this week, Sarah and I attended eTourism Labs, a travel & tourism conference focusing on the digital world. There are so many takeaways I’m excited about and lots of great ideas I want to implement in my day-to-day work. Here are the top 4 trendiest trends I heard about over and over from presenters this […]

Podcasts: A Powerful Tool

Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out […]

Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As […]

Four Components of the Sales Funnel

Four Components of the Sales Funnel

If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I […]

Writing for Digital: Social, Web & Email

Writing for Digital: Social, Web & Email

A majority of the writing I do for our clients takes place in the digital realm. I work in social media, and do a lot of marketing writing for email newsletters and websites. One thing to keep in mind when doing any digital   writing is to remember that the digital space is an increasingly visual space. […]

4 Storytelling Lessons from a Former Washington Speechwriter

4 Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington staff may be referenced throughout the course of this blog. Recently, I had the chance to listen to Jon Favreau, former speechwriter for President Obama talk about his time in Washington. While the stories he told – days on the campaign trail, working his […]

Is Your Destination Saleable?

Is Your Destination Saleable?

    Is your destination saleable?  Of course it is! Sales is sales whether the product is tangible or not.  In selling a destination, establishing relationships is the single most important factor.  We’re not going to say “our widget can make your life easier and is cost effective.”  We’re going to say, “come visit us and we […]