How To Craft A Killer Press Conference

How To Craft A Killer Press Conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a […]

Creative Travel Writing for Your Destination

Creative Travel Writing for Your Destination

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common […]

How to Pen the Perfect Pitch

How to Pen the Perfect Pitch

Being able to successfully pitch a story to the media is an important tool to have in your PR toolbox. And it’s an adrenaline rush when a publication responds to your pitch and wants to cover your client. But how do you make that happen? Follow these steps and you’ll be crafting the perfect pitch […]

Podcasts: A Powerful Tool

Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out […]

Top 6 Traits that Successful PR Pros Need

Top 6 Traits that Successful PR Pros Need

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary […]

How to Adapt Your FAMs to a Changing Media Landscape

How to Adapt Your FAMs to a Changing Media Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization tours) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media trip. […]

3 Ways to Reach Canadians with Travel PR

3 Ways to Reach Canadians with Travel PR

Canada has been on our minds a lot lately at Break the Ice Media. Last year, we were brought on to a tourism program called A Welcome Surprise! (AWS!) – created to make Canadians aware of Upstate New York as an easy travel destination. Break the Ice was tasked with working directly with Canadian journalists and influencers […]