4 Tips for a Successful FAM Tour

4 Tips for a Successful FAM Tour

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour, otherwise known as a FAM tour or just simply FAMs. Hosting a successful FAM tour is a great tactic for driving sales and increasing motorcoach business in a destination. The […]

Relationship-Building through eNewsletters

Relationship-Building through eNewsletters

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled a growth of tourism assets, the Cayuga County Office of Tourism (aka Tour Cayuga) wanted to expand its outreach into an untapped market by reaching out to group tour operators. […]

Four Components of the Sales Funnel

Four Components of the Sales Funnel

If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I […]

Is Your Destination Saleable?

Is Your Destination Saleable?

    Is your destination saleable?  Of course it is! Sales is sales whether the product is tangible or not.  In selling a destination, establishing relationships is the single most important factor.  We’re not going to say “our widget can make your life easier and is cost effective.”  We’re going to say, “come visit us and we […]