When to Add A New Social Media Channel

When to Add A New Social Media Channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when […]

Creating Experiences to Create Memories

Creating Experiences to Create Memories

Earlier this week I attended the Empire State Tourism Conference by NYSTIA in Lake Placid. Talk about gorgeous! While each presentation provided great information in and of itself, the best lesson that I learned was an overall idea strung together from bits and pieces of various presentations. In the keynote presentation “Traversing the Disruption,” Bill […]

3 (More) Trends from eTourism Labs 2017

3 (More) Trends from eTourism Labs 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read that post) It’s such an info-packed conference that I couldn’t get to everything in just one post! We’ve already covered the trends of Mobile, Visuals, Personalization and Measurement. My next favorite topics from the conference were […]

Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends from eTourism Labs

Earlier this week, Sarah and I attended eTourism Labs, a travel & tourism conference focusing on the digital world. There are so many takeaways I’m excited about and lots of great ideas I want to implement in my day-to-day work. Here are the top 4 trendiest trends I heard about over and over from presenters this […]

Snaptastic: A Destination’s Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising star platform. Snapchat use is on the rise, wait – it’s on the decline, it’s actually both. Snapchat is doing well or it’s setting itself up for failure. Snapchat is unique, Instagram and Facebook are […]

Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As […]

Four Components of the Sales Funnel

Four Components of the Sales Funnel

If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I […]