Posts Tagged ‘destination marketing’
Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…
Read MoreMarketing for Group Travel: Building Solid Relationships with Tour Operators
Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling your destination or attraction with excited travelers, you’ll need to know how to market effectively to tour operators. According to ABA Foundation (American Bus Association) the most recent statistics (2022)…
Read MoreHow to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything we do. Of course, this hot topic is coming up in our meetings with clients and vendors, and internally on our team. Reactions to AI range from excitement to fear,…
Read MoreTop Tourism Campaigns of 2023
Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express simplicity and relaxation. The top tourism campaigns of 2023 return focus to the basics of a destination – their people, places, and beauty. Here are five of our favorite campaigns…
Read MoreCan Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read More5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing
The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography is everything when it comes to travel – so it stands to reason that it should be a big part of your tourism marketing strategy. But all too often, destinations…
Read MoreTracking Digital Tourism Marketing Efforts
Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without numbers and data, we’re relying solely on anecdotal evidence. And just like everything else, the measurement landscape is constantly changing and evolving. Cookies are phasing out, QR codes are back…
Read MoreThe Business Case for Collaboration
I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own. This type of collaboration makes the biggest impact. The guests on my podcast Destination on the Left believe it too. I have been learning from my guests with countless stories…
Read MoreDestination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are charged with marketing their community to visitors and residents, they are the keeper of the community brand, are integral to economic development. They go beyond tactical marketing and rely on…
Read MoreWhat is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own…
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