Posts Tagged ‘digital marketing’
10 Beginner Social Media Marketing Tips
Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your customers and visitors on a more direct level. Social media is a place to engage, answer questions, and get real-time, crowdsourced feedback. If you’re getting started or getting back to…
Read MoreWriting Digital Content: Email, Social & Web
A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages and blog posts and beyond. Let’s take a look at three main pieces of digital content that everyone uses: email marketing, social media and website content. Writing Email Marketing Newsletters…
Read More10 Digital Marketing Trends from Destination Marketers
This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and conducted mini-interviews with 14 tourism leaders. Those interviews created a 3-part series for the show with each guest sharing the biggest change in their digital strategy that resulted in big…
Read MoreThe Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…
Read MoreCollaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with limited time and budget. In this series, we explore best practices for destinations and attractions across different channels. Today, we’ll look at Facebook and tourism marketing. Ah, Facebook. The social…
Read MoreA Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…
Read MoreHow to Create Raving Fans
In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
Read MoreInstagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Instagram for tourism. Before we dive in- if you need a quick refresher on why your destination should be on Instagram, check out…
Read MoreSocial Media Marketing Trends to Watch in 2018
Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…
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