A DMO’s Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers […]

When to Add A New Social Media Channel

When to Add A New Social Media Channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about¬†Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when […]