Luxury Travel Trends
The luxury market has been shifting since 2016 from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for…
The Difference Among Travel Media
You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…
Inside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for…
How to Vet a Social Media Influencer
As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…
The Media, Travel and You: Top PR Trends and Tips of 2018
Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…
Instagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…
Adapting Your Media FAM Trip to a Changing Landscape
If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in…
A DMO’s Guide to Understanding Travel Influencers
You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip…
- Content Development (6)
- Facebook Advertising (4)
- Social Media (22)
- TikTok (1)
- Crisis Communications (1)
- Influencer Marketing (7)
- Travel PR (32)
- Destination Marketing (136)
- Group Travel (27)
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.