Inspiration for Destination Marketing

Inspiration for Destination Marketing

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here […]

8 Beginner Social Media Marketing Tips

8 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your fan base on a more direct level – to engage, answer questions, and get real time, crowdsourced feedback on your product or destination. I know it can be tricky to […]

Travel Marketing Tips from a Tourist’s Perspective

Travel Marketing Tips from a Tourist’s Perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true tourism pro would, I couldn’t help but look at my experiences in these destinations as a learning experience. I constantly found myself asking, “How am I being treated as a […]

Creative Travel Writing for Your Destination

Creative Travel Writing for Your Destination

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common […]