Helping destination marketers, travel professionals, businesses and organizations in the tourism industry:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your 2021 Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

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Tourism Innovation: Five 2020 Practices to Carry into 2021

By Nicole | January 6, 2021
Tourism Innovation: Five 2020 Practices to Carry into 2021

Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good that came out of last year. As we start 2021, these are five things that the travel, tourism and hospitality industry can take forward with us to continue the tourism…

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Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

By Sarah | December 9, 2020
top travel campaigns of 2020: tourism marketers get creative in the face of adversity

There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the COVID-19 pandemic, shelter-at-home orders, budgets cut and so many American workers furloughed, travel was at an all-time low. But it wasn’t all doom and gloom in the tourism industry. Destinations…

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Commitment: Creating World-Changing Collaborations

By Nicole | November 17, 2020
Commitment: Creating World-Changing Collaborations

This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on 4 years of podcast interviews, conversations and research. In it, I identified three key parts to creating and maintaining successful world-changing collaborations. 3 C’s framework: Communication, Commonality and Commitment. Today, we will cover the…

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