How Association Management Companies help multi-stakeholder tourism marketing programs

By Nicole | August 17, 2018
How Association Management Companies help multi-stakeholder tourism marketing programs

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…

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Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda | August 8, 2018
10 Ways to Become Group Ready

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors to their communities in order to meet their annual revenue goals. One way to reach those visitors and increase foot traffic in mass is by marketing to the motorcoach industry. Motorcoaches bring up to 50…

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Lights, Camera, Action! Television Media Training 101

By Adena Miller | August 3, 2018
Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…

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