Skip to content

We help Tourism, Destination Marketers & Travel Professionals:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Focused On Tourism

We work exclusively with tourism clients who , in turn, benefit directly from our deep knowledge of the tourism industry.

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Attractions as Destinations

By Colleen | October 15, 2019
Attractions as destinations [photo of two beers]

Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it. Years ago, travelers aimed for big cities with big ticket items. Now, visitors are looking for the unique and different, and are finding those new experiences with attractions as destinations. The definition of experience is…

Read More

A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole | October 8, 2019
A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

Read More

The Benefits of International Online Booking Agents

By Rhonda | September 12, 2019
Image with text: the benefits of international online booking agents

In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor.  While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities.  An effective way to market to visitors around the world is by working…

Read More
Scroll To Top