The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah | June 19, 2018
The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the country. The three-day conference was jam-packed with learnings specific to the tourism industry – the best of which was an in-depth look at 2018 travel trends, straight from the mouth…

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4 takeaways from Spring into Social Media.

By Jessica | June 13, 2018
4 takeaways from Spring into Social Media

In May, Visit Rochester and the Visitor Industry Council social media committee held Spring into Social Media: A conversation with social media managers. This event was focused on setting your channels up for success with limited time or budget- something we can all relate to. Thanks to a panel of local experts, everyone in the…

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Instagram for Tourism: Best Practices

By Jessica | June 8, 2018
instagram for tourism best practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Instagram for tourism. Before we dive in- if you need a quick refresher on why your destination should be on Instagram, check out…

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