We help Tourism, Destination Marketers & Travel Professionals:

  • Share Stories
  • Build Relationships
  • Create Demand

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

Focused On Tourism

We work exclusively with tourism clients who , in turn, benefit directly from our deep knowledge of the tourism industry.

By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Photos, Food & Formulas: Destination Marketing to Millennials

By Jessica | May 20, 2019
Photos, Food & Formulas: Destination Marketing to Millennials

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up new trends and learnings- and nothing was a hotter topic than marketing to millennials. The Wild Center held a session all about this topic, called “Marketing the Adirondacks to Millennials:…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen | May 14, 2019
Collaborative Marketing in Tourism Working Together to Lift All Boats

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…

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Marketing and PR Strategy with the PESO Model

By Camille | May 8, 2019
Marketing and PR Strategy with the PESO Model

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…

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