STRATEGY CREATES IMPACT
We are PR and Digital Marketing Experts in the Travel, Tourism & Hospitality Industry
We are PR and Digital Marketing Experts
in the Travel, Tourism & Hospitality Industry
Helping destination marketers, travel professionals, businesses and organizations:
- Create Demand
- Inspire Visitation
- Foster Connections
- Drive Conversions & Strengthen ROI
We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.
More Efficiency, Less Waste
With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.
Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.
Focused On Tourism
By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.
Tourism Planning Guide: 7 Steps to Creating Your Strategic Marketing Plan
A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.
Download your copy:
The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years did it receive a name to define the concept. What was once only felt in destinations like Amsterdam, Barcelona, Venice, Bali and Machu Picchu is now part of a larger…
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Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are charged with marketing their community to visitors and residents, they are the keeper of the community brand, are integral to economic development. They go beyond tactical marketing and rely on…
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Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your customers and visitors on a more direct level. Social media is a place to engage, answer questions, and get real-time, crowdsourced feedback. If you’re getting started or getting back to…
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