4 takeaways from Spring into Social Media.

In May, Visit Rochester and the Visitor Industry Council social media committee held Spring into Social Media: A conversation with social media managers. This event was focused on setting your channels up for success with limited time or budget- something we can all relate to. Thanks to a panel of local experts, everyone in the room walked away more knowledgeable and empowered than they came in. Here are four of my favorite takeaways.

  1. Don’t be afraid to take a chance

We all have those moments where our social media sizzles, and it’s an “on top of the world” feeling. Conversely, we also have our fizzles where things don’t go exactly as expected. But to coin a phrase, don’t let the fear of striking out keep you from playing the game. Get creative, silly, or even a little sassy and see what happens- it could be great. Keeping your content fresh and exciting will keep your audience coming back for more.

  1. You may be surprised by what your audience likes the most

Working on social media, it’s important to know your audience- but that doesn’t mean they can’t surprise you! The panelists each talked about a time where something they expected to succeed fell flat, from a social media contest or a promotion. It’s a reminder that one size is never fit all for social media, and it’s important to analyze what does go well so you can replicate it or draw from it in the future.

  1. The learning curve never stops

Social media is in a constant state of flux. Trends come and go in a matter of hours- blink and you’ll miss them. All of the panel members emphasized the importance of continually learning, reading and researching. From blogs and articles to podcasts and videos, there’s always more information out there. Embrace being part of such a fluid industry and learn to go with the flow!

  1. Don’t be afraid to ask

Reach out! Whether you’re looking for a collaboration, a partner, or just a piece of advice, don’t be afraid to reach out to your peers. In an every-changing industry, there’s always information to be shared (see #3) and it’s always great to get closer with others in the same line of work.