Search results for: influencer
Influencer Marketing and Community Engagement, with Kevney Dugan
Born and raised in Michigan, Kevney Dugan grew up playing any sport he could make time for. In the long run, trail running, mountain biking, and fly fishing were the sports that stuck. Fly fishing was the one that offered a working opportunity out of college and took him to Livingston, Montana; San Jose, California;…
Read MoreIdentifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination – they’re the best brand ambassadors you may not know yet. Being a community member…
Read MoreCreative Marketing Using Influencers, with Rachel Hill
Named one of the 11 Influential Black Women in Travel You Should Know by Travel Noire, Rachel Hill is a trailblazing Travelpreneur, Speaker, and Published Author. With a Masters in Business Administration (MBA) in Marketing, she has merged her Tech and Digital Marketing expertise and passion for travel into a global brand. Her engaged audience…
Read MoreInfluencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging PR to create interest in expanded offerings and shoulder season experiences to create demand for visitation from drive markets. In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted…
Read MoreInfluencer Marketing
Influencer Marketing Influencer Marketing has become an important part of a destination’s marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down…
Read MoreTranscript 119: Setting Up Your Influencer Marketing for Success, with Colleen Onuffer
Back to Episode Nicole Mahoney: 00:18 Hello listeners, I’m Nicole Mahoney, host of destination on the left. Today’s podcast is a little different from a regular episodes. Today we are talking to one of the break the ice media team members and another team cast episode. I am excited to introduce Colleen, who was one…
Read MoreSetting Up Your Influencer Marketing for Success, with Colleen Onuffer
Colleen Onuffer is a consultant at Break the Ice Media and vital part of the team. She uses her passion for writing and storytelling in her role here to make a big impact for her clients. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. Colleen…
Read MoreHow to Vet a Social Media Influencer
As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing where other people are visiting, what dishes they’re eating, and what awesome experience they’re having. So it only makes sense that destinations are partnering with travel influencers more often as…
Read MoreColleen Knopeck – Travel Influencers
In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media. Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids…
Read MoreA DMO’s Guide to Understanding Travel Influencers
You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers…
Read More