Meet Adena Miller
The art of storytelling is what makes Adena tick. As a young child, her parents’ art gallery often set the scene for her creative writing, and she later went on to develop her craft as a college newspaper reporter. Weber Shandwick Chicago allowed her to hone public relations skills across several national food and beverage accounts and she has the windy city to thank for being transformed into a self-proclaimed foodie. A grant recipient to pursue a travel, food and wine writing seminar in Saint-Émilion, France ignited her passion for wine and travel.
From touting the health benefits of milk as a spokesperson for the national got milk? mustache campaign to PEDIGREE ® event planning with the Guinness World Records’ smallest and largest dogs, Adena brings creativity, attention to detail and organization to her clients. She got her feet wet in the advertising industry at Roberts Communications and as a freelancer, conducted media relations programs for fine art and jewelry clients, as well as local health and wellness businesses. An appetite for food writing led Adena to develop a monthly food crawl feature for the Democrat & Chronicle and she is a contributing writer for Rochester Magazine. She brings more than 15 years of public relations expertise to Break the Ice, where she develops media, blog, newsletter and social content and executes event planning.
Inside the office she loves:
Learning the behind-the-scenes details of the travel and tourism industry – Oh The Places You’ll Go! The open office, collaboration with team members and their shared appreciation for the wine industry.
Outside the office she loves:
Art. Theater. Inspirational books. Exploring the nearby Finger Lakes. Being a member of Women for WineSense. Discovering new restaurants and frequenting favorites.
"Attention to detail is part of thinking a step ahead and being thorough. It's all about making things easy for our clients."
Posts from Adena
Food for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode…Read More
How to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.Read More
What Makes Today’s Tour Guides Successful?
In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance…Read More
How to Maximize Virtual Event Impact
We worked with our client to reinvent their virtual conference for the second year to ensure it offered the best value and opportunities. Here are four tips on maximizing your next virtual event.Read More
Diversity, Equity and Inclusion: 4 Tourism Resources
“Life is change. Growth is optional. Choose wisely.” – Karen Kaiser Clark Given all the racial injustice happening across the…Read More
Food Service Trends: Reopening Farmers Markets and Restaurants
Coming together over food, whether shopping or dining, looks vastly different for farmers’ markets and restaurants that have either opened…Read More