Our Team

Meet Adena Miller

Consultant

The backstory

The art of storytelling is what makes Adena tick. As a young child, her parents’ art gallery often set the scene for her creative writing, and she later went on to develop her craft as a college newspaper reporter. Weber Shandwick Chicago allowed her to hone public relations skills across several national food and beverage accounts and she has the windy city to thank for being transformed into a self-proclaimed foodie. A grant recipient to pursue a travel, food and wine writing seminar in Saint-Émilion, France ignited her passion for wine and travel.

Professional path

From touting the health benefits of milk as a spokesperson for the national got milk? mustache campaign to PEDIGREE ® event planning with the Guinness World Records’ smallest and largest dogs, Adena brings creativity, attention to detail and organization to her clients. She got her feet wet in the advertising industry at Roberts Communications and as a freelancer, conducted media relations programs for fine art and jewelry clients, as well as local health and wellness businesses. An appetite for food writing led Adena to develop a monthly food crawl feature for the Democrat & Chronicle and she is a contributing writer for Rochester Magazine. She brings more than 15 years of public relations expertise to Break the Ice, where she develops media, blog, newsletter and social content and executes event planning.

Inside the office she loves:

Learning the behind-the-scenes details of the travel and tourism industry – Oh The Places You’ll Go! The open office, collaboration with team members and their shared appreciation for the wine industry.

Outside the office she loves:

Art. Theater. Inspirational books. Exploring the nearby Finger Lakes. Being a member of Women for WineSense. Discovering new restaurants and frequenting favorites.

Photo May 07, 9 12 32 PM

"Attention to detail is part of thinking a step ahead and being thorough. It's all about making things easy for our clients."

Posts from Adena

How to Market Experiential Travel

By Adena Miller | June 28, 2019

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

By Adena Miller | March 18, 2019

Over the last few years, it seems that every industry – from design and travel to fashion and food –…

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How Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges

How Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges

By Adena Miller | January 22, 2019

Travel is designed to fuel discovery, as well as promote a sense of wonder, excitement and curiosity. While the tourism…

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Food for Thought: Inspirational Food Writing Tips for Destination Marketing

Food for Thought: Inspirational Food Writing Tips for Destination Marketing

By Adena Miller | November 12, 2018

  “One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can…

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Lights, Camera, Action! Television Media Training 101

Lights, Camera, Action! Television Media Training 101

By Adena Miller | August 3, 2018

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While…

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