Meet Camille Zess

Senior Consultant, Director of Sales & Marketing

The backstory

By the time Camille left college, she was already an accomplished writer. As a writing minor, she took many classes in different types of writing -- including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising, and public relations. She also trained intensively in grammar, and in teaching the subject of writing where she learned to strengthen others’ writing while preserving their style. (She still keeps those books from her classes close at hand.) An early adopter in social media, she has long experience using Facebook, Facebook advertising, LinkedIn and Twitter.

Professional path

As someone particularly adept at working in the digital media space, Camille focused on social media when she first joined BTI. She's able to sense changes in social media as they begin -- and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for the social media, websites, blogs, and advertising BTI provides for our clients. That isn't all. She's also able to act as a journalist. Or write a case study. Or capture the voice of brands we work with. And she produces high quality, creative online and email marketing campaigns for our clients.

Inside the office she loves:

Giving detailed attention to clients. Using her creativity. The open culture of BTI. Helping clients save time. Knowing how to properly "break the rules" in writing.

Outside the office she loves:

Being a foodie. Experimenting with local ingredients and cooking with her husband. Playing clarinet in an orchestra and a symphonic band. Dining in new restaurants. The precision of baking.

Camille Zess

"It's important to be able to communicate as the client, in their brand voice."

Posts from Camille

How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

By Camille | August 28, 2019

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille | May 8, 2019

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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Avoiding Trademark Infringement in Tourism Marketing

By Camille | March 1, 2019

A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you…

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Preparing for Crisis Management in Tourism

By Camille | January 11, 2019

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your…

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How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille | November 2, 2018

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…

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Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille | September 7, 2018

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

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