Meet Camille Zess

Senior Consultant, Director of Sales & Marketing

The backstory

By the time Camille left college, she was already an accomplished writer. As a writing minor, she took many classes in different types of writing -- including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising, and public relations. She also trained intensively in grammar, and in teaching the subject of writing where she learned to strengthen others’ writing while preserving their style. (She still keeps those books from her classes close at hand.) An early adopter in social media, she has long experience using Facebook, Facebook advertising, LinkedIn and Twitter.

Professional path

As someone particularly adept at working in the digital media space, Camille focused on social media when she first joined BTI. She's able to sense changes in social media as they begin -- and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for the social media, websites, blogs, and advertising BTI provides for our clients. That isn't all. She's also able to act as a journalist. Or write a case study. Or capture the voice of brands we work with. And she produces high quality, creative online and email marketing campaigns for our clients.

Inside the office she loves:

Giving detailed attention to clients. Using her creativity. The open culture of BTI. Helping clients save time. Knowing how to properly "break the rules" in writing.

Outside the office she loves:

Being a foodie. Experimenting with local ingredients and cooking with her husband. Playing clarinet in an orchestra and a symphonic band. Dining in new restaurants. The precision of baking.

Camille Zess

"It's important to be able to communicate as the client, in their brand voice."

Posts from Camille

Building a Facebook Target Audience for Tourism

Building a Facebook Target Audience for Tourism

By Camille | May 24, 2022

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world…

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Identifying Local Influencers

By Camille | May 10, 2022

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…

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Gamification to Drive Engagement

Gamification to Drive Engagement: More than One Way to Create Fun

By Camille | May 3, 2022

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working…

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Gas Prices and Drive Markets

Gas Prices and Drive Markets

By Camille | April 12, 2022

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the…

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Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille | February 9, 2022

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

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Writing Digital Content: Email, Social & Web

Writing Digital Content: Email, Social & Web

By Camille | January 12, 2022

A majority of the writing we do for our clients takes shape in the digital realm. From social media and…

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