Meet Camille Zess

Senior Consultant, Director of Sales & Marketing

The backstory

By the time Camille left college, she was already an accomplished writer. As a writing minor, she took many classes in different types of writing -- including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising, and public relations. She also trained intensively in grammar, and in teaching the subject of writing where she learned to strengthen others’ writing while preserving their style. (She still keeps those books from her classes close at hand.) An early adopter in social media, she has long experience using Facebook, Facebook advertising, LinkedIn and Twitter.

Professional path

As someone particularly adept at working in the digital media space, Camille focused on social media when she first joined BTI. She's able to sense changes in social media as they begin -- and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for the social media, websites, blogs, and advertising BTI provides for our clients. That isn't all. She's also able to act as a journalist. Or write a case study. Or capture the voice of brands we work with. And she produces high quality, creative online and email marketing campaigns for our clients.

Inside the office she loves:

Giving detailed attention to clients. Using her creativity. The open culture of BTI. Helping clients save time. Knowing how to properly "break the rules" in writing.

Outside the office she loves:

Being a foodie. Experimenting with local ingredients and cooking with her husband. Playing clarinet in an orchestra and a symphonic band. Dining in new restaurants. The precision of baking.

Camille Zess

"It's important to be able to communicate as the client, in their brand voice."

Posts from Camille

Gamification to Drive Engagement

Gamification to Drive Engagement: More than One Way to Create Fun

By Camille | February 8, 2021

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working…

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Using Strategic Insights to Set a Clear Direction

Using Strategic Insights to Set a Clear Direction

By Camille | September 16, 2020

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but…

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Virtual Event Technology: Keep it Simple

Virtual Event Technology: Keep it Simple

By Camille | July 20, 2020

We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live…

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How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

By Camille | August 28, 2019

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille | May 8, 2019

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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Avoiding Trademark Infringement in Tourism Marketing

By Camille | March 1, 2019

A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you…

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