Meet Camille Zess


The backstory

By the time Camille left college, she was already an accomplished writer. As a writing minor, she took many classes in different types of writing -- including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising, and public relations. She also trained intensively in grammar, and in teaching the subject of writing where she learned to strengthen others’ writing while preserving their style. (She still keeps those books from her classes close at hand.) An early adopter in social media, she has long experience using Facebook, Facebook advertising, LinkedIn and Twitter.

Professional path

As someone particularly adept at working in the digital media space, Camille focused on social media when she first joined BTI. She's able to sense changes in social media as they begin -- and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for the social media, websites, blogs, and advertising BTI provides for our clients. That isn't all. She's also able to act as a journalist. Or write a case study. Or capture the voice of brands we work with. And she produces high quality, creative online and email marketing campaigns for our clients.

Inside the office she loves:

Giving detailed attention to clients. Using her creativity. The open culture of BTI. Helping clients save time. Knowing how to properly "break the rules" in writing.

Outside the office she loves:

Being a foodie. Experimenting with local ingredients and cooking with her husband. Playing clarinet in an orchestra and a symphonic band. Dining in new restaurants. The precision of baking.

Camille Zess

"It's important to be able to communicate as the client, in their brand voice."

Posts from Camille

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille | November 2, 2018

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…

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Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille | September 7, 2018

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

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building relationships for partnership marketing

Building Relationships for Partnership Marketing

By Camille | April 20, 2018

Last week I attended the Museum Association of New York’s annual conference. I learned more about what museums want to…

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Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends

By Camille | March 9, 2018

In March 2017, I attended the final eTourism Labs, a travel & tourism conference focusing on the digital world. Even though…

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What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

By Camille | January 26, 2018

A Facebook pixel is used in Facebook advertising to measure online activities beyond the link click to your website. Measurement…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

By Camille | November 17, 2017

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…

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