Meet Camille Zess

Senior Consultant, Director of Sales & Marketing

The backstory

By the time Camille left college, she was already an accomplished writer. As a writing minor, she took many classes in different types of writing -- including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising, and public relations. She also trained intensively in grammar, and in teaching the subject of writing where she learned to strengthen others’ writing while preserving their style. (She still keeps those books from her classes close at hand.) An early adopter in social media, she has long experience using Facebook, Facebook advertising, LinkedIn and Twitter.

Professional path

As someone particularly adept at working in the digital media space, Camille focused on social media when she first joined BTI. She's able to sense changes in social media as they begin -- and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for the social media, websites, blogs, and advertising BTI provides for our clients. That isn't all. She's also able to act as a journalist. Or write a case study. Or capture the voice of brands we work with. And she produces high quality, creative online and email marketing campaigns for our clients.

Inside the office she loves:

Giving detailed attention to clients. Using her creativity. The open culture of BTI. Helping clients save time. Knowing how to properly "break the rules" in writing.

Outside the office she loves:

Being a foodie. Experimenting with local ingredients and cooking with her husband. Playing clarinet in an orchestra and a symphonic band. Dining in new restaurants. The precision of baking.

Camille Zess

"It's important to be able to communicate as the client, in their brand voice."

Posts from Camille

Facebook and Tourism Marketing: Best Practices

Facebook and Tourism Marketing: Best Practices

By Camille | September 15, 2021

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media…

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How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

By Camille | August 4, 2021

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are…

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Elements of Top Tourism Campaigns

Elements of Top Tourism Campaigns

By Camille | July 28, 2021

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful –…

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Applying the Science of Behavior Change to Tourism Marketing

Applying the Science of Behavior Change to Tourism Marketing

By Camille | May 25, 2021

We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create…

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Gamification to Drive Engagement

Gamification to Drive Engagement: More than One Way to Create Fun

By Camille | February 8, 2021

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working…

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Using Strategic Insights to Set a Clear Direction

Using Strategic Insights to Set a Clear Direction

By Camille | September 16, 2020

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but…

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