Meet Camille Zess

Vice President of Digital & Growth

The backstory

By the time Camille left college, she was already an accomplished writer. As a writing minor, she took many classes in different types of writing -- including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising, and public relations. She also trained intensively in grammar, and in teaching the subject of writing where she learned to strengthen others’ writing while preserving their style. (She still keeps those books from her classes close at hand.) An early adopter in social media, she has years of experience using Facebook, Facebook advertising, Twitter, Instagram and Pinterest.

Professional path

Camille uses her creative magic with words combined with strategy to create and execute high quality marketing campaigns for our clients. She approaches projects always looking at the big picture, be it as project manager, writer or problem solver. She oversees accounts and provides strategic direction for destination clients and their stakeholders, as well as directing and executing Facebook advertising campaigns (she’s Facebook Blueprint Certified!).

Inside the office she loves:

Giving detailed attention to clients. Using her creativity. The open culture of BTI. Helping clients save time. Knowing how to properly "break the rules" in writing.

Outside the office she loves:

Being a foodie. Experimenting with new projects and crafts. Playing clarinet in a community orchestra. Dining in new restaurants. She also sits on the board of a local non-profit organization focused on personal growth, providing strategic marketing and direction.

Camille Zess

"It's important to be able to communicate as the client, in their brand voice."

Posts from Camille

So what is content marketing, actually?

So what is Content Marketing, actually?

By Camille | August 25, 2017

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the…

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When to add a new social media channel

When to Add A New Social Media Channel

By Camille | June 9, 2017

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram,…

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social media strategy building blocks

Social Media Strategy Building Blocks

By Camille | May 26, 2017

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards…

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3 (More) Trends from eTourism Labs

3 (More) Trends from eTourism Labs 2017

By Camille | April 20, 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read…

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Snaptastic: A Destination's Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

By Camille | March 10, 2017

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising…

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Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

By Camille | February 17, 2017

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information…

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