Meet Colleen Onuffer

Senior Consultant

The backstory

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News' Kids Page -- and having the chance to interview Buffalo Sabres hockey players. And yet, that's exactly what Colleen Onuffer did. It's like she came fully hatched as a writer. Like most writers, Colleen was influenced by great teachers and professors. And as an adult, she brought that excitement for writing and communication into her career.

Professional path

Her gift for writing articles and short stories translated into Colleen's ability at Break the Ice to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it's hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She's able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising.

Inside the office she loves:

The open BTI environment. Sharing ideas and suggestions. Bouncing ideas off her fellow staff members. Finding the perfect hook for a client's story.

Outside the office she loves:

Experiencing the beauty in traveling. Ticking off visits to all of the 11 Finger Lakes. Being outside with her dog at different parks. Reading. Eating at new local restaurants. Finding new breweries.

Colleen Onuffer

"As a client, you work one on one with a staff member, but you benefit from all of us through our collaboration."

Posts from Colleen

How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

By Colleen | August 3, 2022

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting,…

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Public Relations Takes Time

Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

By Colleen | June 14, 2022

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media…

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tapping into niche market tourism

Tapping into Niche Market Tourism

By Colleen | March 8, 2022

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built…

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The Difference Among Travel Media

The Difference Among Travel Media

By Colleen | January 19, 2022

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections…

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The Evolution of Welcome Centers

The Evolution of Welcome Centers

By Colleen | October 19, 2021

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to…

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Collaborative Marketing in Tourism Working Together to Lift All Boats

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen | September 22, 2021

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and…

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