Meet Colleen Onuffer

Consultant

The backstory

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News' Kids Page -- and having the chance to interview Buffalo Sabres hockey players. And yet, that's exactly what Colleen Knopeck did. It's like she came fully hatched as a writer. Like most writers, Colleen was influenced by great teachers and professors. And as an adult, she brought that excitement for writing and communication into her career.

Professional path

Her gift for writing articles and short stories translated into Colleen's ability at Break the Ice to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it's hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She's able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising.

Inside the office she loves:

The open BTI environment. Sharing ideas and suggestions. Bouncing ideas off her fellow staff members. Finding the perfect hook for a client's story.

Outside the office she loves:

Experiencing the beauty in traveling. Ticking off visits to all of the 11 Finger Lakes. Being outside with her dog at different parks. Reading. Eating at new local restaurants. Finding new breweries.

Colleen Knopeck

"As a client, you work one on one with a staff member, but you benefit from all of us through our collaboration."

Posts from Colleen

Email Marketing for Tourism

By Colleen | September 22, 2018

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of…

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How to vet a social media influencer

How to Vet a Social Media Influencer

By Colleen | July 13, 2018

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers.…

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How to Host a Travel Writer_ A Guide for Destinations

How to Host a Travel Writer: A Guide for Destinations

By Colleen | May 23, 2018

A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend…

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5 pieces of content you need in your travel media kit

5 Pieces of Content You Need in Your Travel Media Kit

By Colleen | April 13, 2018

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of…

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making the most of tourism media events

Making the Most of Tourism Media Events

By Colleen | March 2, 2018

For travel and tourism brands, attending media events are a great way to get your destination in front of travel…

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The Evolution of Welcome Centers

The Evolution of Welcome Centers

By Colleen | January 19, 2018

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to…

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