Meet Colleen Onuffer

Senior Consultant

The backstory

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News' Kids Page -- and having the chance to interview Buffalo Sabres hockey players. And yet, that's exactly what Colleen Onuffer did. It's like she came fully hatched as a writer. Like most writers, Colleen was influenced by great teachers and professors. And as an adult, she brought that excitement for writing and communication into her career.

Professional path

Her gift for writing articles and short stories translated into Colleen's ability at Break the Ice to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it's hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She's able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising.

Inside the office she loves:

The open BTI environment. Sharing ideas and suggestions. Bouncing ideas off her fellow staff members. Finding the perfect hook for a client's story.

Outside the office she loves:

Experiencing the beauty in traveling. Ticking off visits to all of the 11 Finger Lakes. Being outside with her dog at different parks. Reading. Eating at new local restaurants. Finding new breweries.

Colleen Onuffer

"As a client, you work one on one with a staff member, but you benefit from all of us through our collaboration."

Posts from Colleen

Strategic Planning for Recovery

By Colleen | April 29, 2020

Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change…

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Attractions as destinations [photo of two beers]

Attractions as Destinations

By Colleen | October 15, 2019

Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it.…

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How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

By Colleen | August 6, 2019

In recent years, an influx of people have been traveling to impressive destinations. While this is exciting to hear (especially…

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Marketing Tactics for Small Budgets and Big Reach

Marketing Tactics for Small Budgets and Big Reach

By Colleen | April 19, 2019

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals.…

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The Difference Among Travel Media

The Difference Among Travel Media

By Colleen | February 18, 2019

You’re probably familiar with the changing landscape of travel media – smaller travel sections (or staff) in print publications, a…

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Email Marketing for Tourism

By Colleen | September 22, 2018

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of…

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