Meet Colleen Onuffer

Senior Consultant

The backstory

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News' Kids Page -- and having the chance to interview Buffalo Sabres hockey players. And yet, that's exactly what Colleen Onuffer did. It's like she came fully hatched as a writer. Like most writers, Colleen was influenced by great teachers and professors. And as an adult, she brought that excitement for writing and communication into her career.

Professional path

Her gift for writing articles and short stories translated into Colleen's ability at Break the Ice to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it's hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She's able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising.

Inside the office she loves:

The open BTI environment. Sharing ideas and suggestions. Bouncing ideas off her fellow staff members. Finding the perfect hook for a client's story.

Outside the office she loves:

Experiencing the beauty in traveling. Ticking off visits to all of the 11 Finger Lakes. Being outside with her dog at different parks. Reading. Eating at new local restaurants. Finding new breweries.

Colleen Onuffer

"As a client, you work one on one with a staff member, but you benefit from all of us through our collaboration."

Posts from Colleen

A DMO's Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

By Colleen | July 21, 2017

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media…

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Creating Experiences to Create Memories

Creating Experiences to Create Memories

By Colleen | April 28, 2017

Earlier this week I attended the Empire State Tourism Conference by NYSTIA in Lake Placid. Talk about gorgeous! While each…

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How to Pen the Perfect Pitch

How to Pen the Perfect Pitch

By Colleen | March 24, 2017

Being able to successfully pitch a story to the media is an important tool to have in your PR toolbox.…

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3 Questions to Ask Yourself When Writing for Business

3 Questions to Ask Yourself When Writing for Business

By Colleen | February 3, 2017

I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social…

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Top 6 Traits that Successful PR Pros Need

Top 6 Traits that Successful PR Pros Need

By Colleen | November 18, 2016

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them.…

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150 Days and Counting: 4 Things I've Learned By Going Client to Agency Side

150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side

By Colleen | October 7, 2016

It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I…

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