Meet Colleen Senglaub

Digital Marketing Coordinator, Associate Consultant

The backstory

Colleen has been around tourism her whole life, growing up in the Foothills of the Adirondacks, between Lake George and Saratoga Springs, NY. She grew up in an area that would transform in the summertime as people worldwide came to experience the place she called home.

She fell in love with traveling in 2019 when she studied abroad in Ireland. During her time in Europe, she was determined to see as much as possible and visited 14 different countries while studying at the University of Limerick.

Meanwhile, she was pursuing a degree in Media Management from St. John Fisher College and had developed a passion for storytelling, writing, and strategic communications. Colleen knew she wanted to combine her love of travel with a marketing and communications career, which led her to an internship at Break the Ice Media during her senior year.

Professional path

Colleen brings several years of tourism marketing experience to her position as an Associate Consultant at BTI. After interning at BTI, she spent the next several years working in marketing for both a restaurant and a winery in Lake George, NY, one of the state’s busiest tourist destinations. As she was gaining valuable marketing experience, she also received her M.S. in Communications from Syracuse University.

Her unique perspective having worked in-house for businesses in the tourism industry allows her to see things from her client’s point of view. In her current role, she supports clients through content creation, public relations and digital marketing. Colleen is a Meta Certified Digital Marketing Associate.

Inside the office she loves:

Collaborating with an amazing team that shows so much passion for the industry.

Outside the office she loves:

Spending time with friends and family. Getting outside in her hometown to go hiking, skiing, or paddle boarding. Exploring new places. Going to the lake. Reading a good book.


“Collaboration and teamwork are the keys to achieving success for your client.”

Posts from Colleen

What is Accessibility in Tourism?

What is Accessibility in Tourism?

By Colleen Senglaub | July 18, 2023

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the…

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Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

By Colleen Senglaub | May 10, 2023

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an…

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Destination Podcasts: Telling Your Story

By Colleen Senglaub | March 28, 2023

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast,…

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Collaboration Drives Sustainable Tourism

By Colleen Senglaub | January 31, 2023

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to…

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Main Street Marketing and Community Partnerships

By Colleen Senglaub | January 25, 2023

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon.…

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