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Meet Jessica Reilly

Associate Consultant

The backstory

Jess can often be found knee-deep in tweets and Facebook posts. Working on social media for clients is natural for her- it’s a personal passion. At any one time, she’ll be working on 6 - 12 client social media channels. Jessica is well versed in social media and content creation, strategy, and reporting. From blogs, newsletters, and website copy to Pinterest and Instagram posts, there’s no content outlet she hasn’t touched. She loves analytics -- they help prove to ROI of social media and get more "eyes on the brand," increasing awareness in a way the client couldn't do before. She’s also a sucker for a good research project.

Professional path

In addition to social media, Jessica assists Rhonda Vaccaro in sales for travel trade clients. She also does prep work, follow up, base research, updates the database, itinerary planning and creation. She also helps with the coordination and production of BTI’s award-winning podcast, Destination on the Left. You'll find her at FAMs, trade shows, conferences, and heading up the Social Media Committee for Visit Rochester’s Visitor Industry Council. In her spare time, Jess enjoys video creation and editing. It's a good thing she's got so much positive energy.

Inside the office she loves:

Keeping the office plants alive as the resident gardener. The fun things she gets to do as research for clients. Laughing with her coworkers.

Outside the office she loves:

Dogs. Being outside. Hiking mountains. Waterskiing. Tubing. Paddleboarding. Wine. Gardening. Photography. Traveling.

Photo May 07, 9 12 34 PM

"When you look at social media analytics you know where you stand. The results show and it's very tangible."

Posts from Jessica

How to Create Raving Fans

By Jessica | June 21, 2019

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

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The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

By Jessica | June 5, 2019

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all…

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Photos, Food & Formulas: Destination Marketing to Millennials

Photos, Food & Formulas: Destination Marketing to Millennials

By Jessica | May 20, 2019

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the…

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Identifying Local Influencers

Identifying Local Influencers

By Jessica | April 26, 2019

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…

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how to create a webinar

How to Create a Webinar

By Jessica | March 11, 2019

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces…

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Five Social Media Tourism Trends to Watch in 2019

By Jessica | January 8, 2019

As we start a new year, it can feel challenging to wrap your head around the happenings and trends of…

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