Meet Jessica Reilly
Jess can often be found knee-deep in tweets and Facebook posts. Working on social media for clients is natural for her- it’s a personal passion. At any one time, she’ll be working on 6 - 12 client social media channels. Jessica is well versed in social media and content creation, strategy, and reporting. From blogs, newsletters, and website copy to Pinterest and Instagram posts, there’s no content outlet she hasn’t touched. She loves analytics -- they help prove to ROI of social media and get more "eyes on the brand," increasing awareness in a way the client couldn't do before. She’s also a sucker for a good research project.
In addition to social media, Jessica assists Rhonda Vaccaro in sales for travel trade clients. She also does prep work, follow up, base research, updates the database, itinerary planning and creation. She also helps with the coordination and production of BTI’s award-winning podcast, Destination on the Left. You'll find her at FAMs, trade shows, conferences, and heading up the Social Media Committee for Visit Rochester’s Visitor Industry Council. In her spare time, Jess enjoys video creation and editing. It's a good thing she's got so much positive energy.
Inside the office she loves:
Keeping the office plants alive as the resident gardener. The fun things she gets to do as research for clients. Laughing with her coworkers.
Outside the office she loves:
Dogs. Being outside. Hiking mountains. Waterskiing. Tubing. Paddleboarding. Wine. Gardening. Photography. Traveling.