Meet Jessica Reilly

Associate Consultant

The backstory

Working on social media for clients is a natural for Jessica. She absolutely loves analytics -- they help get more "eyes on the brand," increasing awareness in a way the client couldn't do before. Jess is also adept at steering the strategy for social media. From voice and aesthetics to hashtags and being in the right channels, her expertise in the social realm strengthens clients’ social media presence.

Professional path

At BTI, Jessica assists Rhonda Vaccaro in sales for group tour clients, supports the team on PR and marketing accounts and works diligently behind-the-scenes to keep the podcast, Destination on the Left, running smoothly. You'll also find her at FAMs and trade shows. It's a good thing she's got so much positive energy.

Inside the office she loves:

Keeping the office plants alive as the resident gardener. The fun things she gets to do as research for clients. Laughing with her coworkers.

Outside the office she loves:

Dogs. Being outside. Hiking mountains. Waterskiing. Tubing. Paddleboarding. Wine. Gardening. Photography. Traveling.

Photo May 07, 9 12 34 PM

"When you look at social media analytics you know where you stand. The results show and it's very tangible."

Posts from Jessica

Pinterest for Destination Marketing Content

By Jessica | October 12, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

Read More
Facebook & Tourism Marketing: Best Practices

Facebook and Tourism Marketing: Best Practices

By Jessica | August 31, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

Read More
Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

By Jessica | July 20, 2018

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

Read More
4 takeaways from Spring into Social Media

4 takeaways from Spring into Social Media.

By Jessica | June 13, 2018

In May, Visit Rochester and the Visitor Industry Council social media committee held Spring into Social Media: A conversation with…

Read More
instagram for tourism best practices

Instagram for Tourism: Best Practices

By Jessica | June 8, 2018

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices…

Read More
Drone Photography & Other Recent Trends in Tourism

Drone Photography & Other Recent Trends in Tourism

By Jessica | May 11, 2018

In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering…

Read More