Meet Lisa Doerner

Executive Director, Travel Alliance Partners
Senior Consultant

The backstory

Starting right out of college with Xerox Corporation set the groundwork for wonderful professional development opportunities and friendships. With a writing and communications background, Lisa quickly gravitated to marketing as a business focus. She also learned the value of developing strong relationships with business colleagues and clients.

Professional path

After working for 15 years at Xerox in various program management and marketing positions, Lisa took a role with Digital Rochester, our region’s preeminent organization for technology professionals. It was a fantastic opportunity to contribute to the Rochester region’s growing tech community and grow her leadership and interpersonal skills. After 14 years, it was time to try something new and totally different. Lisa joined the BTI team as the Executive Director for a major client in the travel and tourism industry in 2018. She leads the management team in developing operational and marketing strategies to help the client strengthen their partnerships, increase their business and expand their company tour portfolios.

Inside the office she loves:

Working with a talented, genuine team of professionals. Mentoring and reverse mentoring. Building relationships with stakeholders and connecting them with value. And of course, office visits from baby Camille.

Outside the office she loves:

Travel! Lisa’s grateful that family trips have taken her to fun places all over the world and she’s looking forward to knocking many more locations off of her bucket list. Checking out great restaurants, here or there. When home, Lisa loves gardening, boating, biking and hiking. She’s also always up for a chat over a glass of wine, or better yet, wine and chocolate!

Lisa Doerner

"Don't let success go to your head or failure go to your heart."

Posts from Lisa

Can Curated Experiences Help Your Tourism Marketing?

Can Curated Experiences Help Your Tourism Marketing?

By Lisa Doerner | January 17, 2024

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

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Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

By Lisa Doerner | January 26, 2022

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business…

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