Meet Nicole Mahoney


The backstory

You might say being an entrepreneur is in Nicole's DNA. As a student, she worked for her dad at the family's audio and car stereo shop, eventually taking on their annual Sound Off event held in their store parking lot. The natural marketer in her took over, and the event grew to mini-festival size, attracting up to five thousand people on a Sunday. When her dad told her to "A to Z" a project, she learned to do every step of business development, marketing strategy, PR, and branding while working her way through college and her Masters.

Professional path

With a talent for creating special events, Nicole went on to work in sports marketing at Frontier Field in Rochester, and as the executive director of the internationally known Lilac Festival. Later on she headed the Canandaigua NY BID. There were projects for Visit Rochester as well.

In 2009, she founded Break the Ice Media, with more than 20 years experience in tourism marketing.

As a business owner, Nicole knows what it takes to be successful. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. She has the ability to uncover unique marketing opportunities, and develop marketing and public relations initiatives that help clients build long-term success.

Inside the office she loves:

Working with clients to understand their marketing needs, developing plans and executing those plans. Leading and nurturing her team. (You might call her The Founding Mother.) Watching results happen for clients.

Outside the office she loves:

Her family (husband and four daughters). Traveling on family vacations. Maine. Playing euchre with her long-time girlfriends every month. Living in wine country (and drinking that wine!).

Nicole Mahoney

"We're about doing what's best for clients. We're not territorial - there are no 'egos' here."

Posts from Nicole

5 Ways to Keep a Forward-Thinking Mindset

By Nicole | September 2, 2020

In these uncertain times and with so much unrest in our world, it can be hard to stay positive. These…

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Virtual Events: On the Rise and Here to Stay

By Nicole | July 15, 2020

When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …

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Prepare for Reopening Now with these Recovery Marketing Tactics

By Nicole | May 27, 2020

I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into…

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Tourism Recovery Planning

Tourism Recovery Planning: How to get started

By Nicole | May 20, 2020

The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to…

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Working Through a Pandemic in the Travel and Tourism Industry

Working Through a Pandemic in the Travel and Tourism Industry

By Nicole | March 11, 2020

We are not in control. That is what creates the fear that drives panic and hysteria when something like the…

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Borrowing from the Tourism Marketing Playbook: Why Agencies Collaborate

Why Agencies Collaborate: Borrowing from the Tourism Marketing Playbook

By Nicole | February 14, 2020

When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.

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