Meet Nicole Mahoney

CEO, Break the Ice Media
Host, Destination on the Left podcast

The backstory

You might say being an entrepreneur is in Nicole's DNA. As a student, she worked for her dad at the family's audio and car stereo shop, eventually taking on their annual Sound Off event held in their store parking lot. The natural marketer in her took over, and the event grew to mini-festival size, attracting up to five thousand people on a Sunday. When her dad told her to "A to Z" a project, she learned to do every step of business development, marketing strategy, PR, and branding while working her way through college and her Masters.

Professional path

With a talent for creating special events, Nicole went on to work in sports marketing at Frontier Field in Rochester, and as the executive director of the internationally known Lilac Festival. Later on she headed the Canandaigua NY BID. There were projects for Visit Rochester as well.

In 2009, she founded Break the Ice Media, with more than 20 years experience in tourism marketing.

As a business owner, Nicole knows what it takes to be successful. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. She has the ability to uncover unique marketing opportunities, and develop marketing and public relations initiatives that help clients build long-term success.

Inside the office she loves:

Working with clients to understand their marketing needs, developing plans and executing those plans. Leading and nurturing her team. (You might call her The Founding Mother.) Watching results happen for clients.

Outside the office she loves:

Her family (husband and four daughters). Traveling on family vacations. Maine. Playing euchre with her long-time girlfriends every month. Living in wine country (and drinking that wine!).

Nicole Mahoney

"We're about doing what's best for clients. We're not territorial - there are no 'egos' here."

Posts from Nicole

10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

By Nicole | October 11, 2022

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on…

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The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

The DMO of the Future

By Nicole | September 14, 2022

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape,…

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Collaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism

Collaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism

By Nicole | August 30, 2022

Collaborations will be more successful if we build our collaborative teams to be more diverse, equitable and inclusive. Further, collaboration…

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Tourism Marketing for a Milestone Event: Getting ready for the 2024 Eclipse

By Nicole | August 23, 2022

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to…

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Co-opetition: Good for Business

Co-opetition: Good For Business

By Nicole | August 9, 2022

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Using Anniversaries, Celebrations and Awards for Tourism Marketing

By Nicole | July 20, 2022

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year,…

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