Meet Nicole Mahoney


The backstory

You might say being an entrepreneur is in Nicole's DNA. As a student, she worked for her dad at the family's audio and car stereo shop, eventually taking on their annual Sound Off event held in their store parking lot. The natural marketer in her took over, and the event grew to mini-festival size, attracting up to five thousand people on a Sunday. When her dad told her to "A to Z" a project, she learned to do every step of business development, marketing strategy, PR, and branding while working her way through college and her Masters.

Professional path

With a talent for creating special events, Nicole went on to work in sports marketing at Frontier Field in Rochester, and as the executive director of the internationally known Lilac Festival. Later on she headed the Canandaigua NY BID. There were projects for Visit Rochester as well.

In 2009, she founded Break the Ice Media, with more than 20 years experience in tourism marketing.

As a business owner, Nicole knows what it takes to be successful. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. She has the ability to uncover unique marketing opportunities, and develop marketing and public relations initiatives that help clients build long-term success.

Inside the office she loves:

Working with clients to understand their marketing needs, developing plans and executing those plans. Leading and nurturing her team. (You might call her The Founding Mother.) Watching results happen for clients.

Outside the office she loves:

Her family (husband and four daughters). Traveling on family vacations. Maine. Playing euchre with her long-time girlfriends every month. Living in wine country (and drinking that wine!).

Nicole Mahoney

"We're about doing what's best for clients. We're not territorial - there are no 'egos' here."

Posts from Nicole


Collaboration in Marketing – Destination Marketing Ideal Benchmark

By Nicole | April 6, 2018

Collaboration in marketing makes good business sense and is a core value at Break The Ice Media. Working together, partners…

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5 Key Ingredients for Marketing Campaign Success

5 Key Ingredients for Marketing Campaign Success

By Nicole | March 23, 2018

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing…

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How to market a destination

How to Market a Destination

By Nicole | February 16, 2018

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…

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Travel Technology – Disruptor or New Normal for Tourism Marketing?

By Nicole | January 12, 2018

Travel technology has been on my mind a lot lately. 2017 was the year that I became Board President of Digital…

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Marketing Strategies in Tourism – Beyond Gateway Destinations

Marketing Strategies in Tourism – Beyond Gateway Destinations

By Nicole | November 3, 2017

Beyond the gateway is becoming a travel industry buzz word these days. The world is starting to discover what all of…

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4 Ways to be part of the Google DMO Partnership Program

4 Ways to be part of the Google DMO Partnership Program

By Nicole | August 18, 2017

While at Destinations International in Montreal, I attended a breakout session hosted by Google and Miles Partnership. I learned the…

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