Meet Rhonda Vaccaro

Vice President & Senior Consultant

The backstory

Career paths are funny things. Right out of college, Rhonda got a job as a secretary with a large law firm. But she wasn't destined to make the legal field her career -- only the first half of it. Fortunately, the firm invested in their staff with generous training in communications, human resources, and sales. Rhonda took advantage of all of it and worked her way up to management, overseeing 100 secretaries. But law firms are demanding of time, and ultimately Rhonda left in search of flexibility. She found it with friend and business partner, Nicole Mahoney.

Professional path

Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. She serves on ABA's Marketplace Education Committee, I Love NY's China-Ready Committee and Canadian Roadshow Committee, the New York State Tourism Industry Association's Empire State Tourism Conference Scholarship Committee and is a co-chair of the Professional Women of the Finger Lakes' Women of Distinction Awards Committee. Rhonda is 2005 past chairperson of the Visitor Industry Council for Visit Rochester. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully.

With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager.

Inside the office she loves:

Her team. Working with clients and prospects. Developing relationships. Mentoring. Team building. Closing sales.

Outside the office she loves:

Her three children, Jesse, Leah & Nina. Taking walks with their dog, Daisy. Her wonderful network of friends. Her woman’s euchre group. The Finger Lakes of New York State. Reading. Volunteering her time with various community organizations including: Camp Good Days & Special Times, Professional Women of the Finger Lakes and CMAC.

Rhonda Vaccaro

"Communication and sales go hand-in-hand. It's about listening."

Posts from Rhonda

Health & Travel: Accommodations

Health & Travel: Accommodations

By Rhonda | August 5, 2020

As we are thinking and dreaming about travelling, a big part of those dreams are about where we will stay.…

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Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

By Rhonda | March 5, 2020

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space.…

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Why Work with and How to Choose a Marketing Agency

Why Work with and How to Choose a Marketing Agency

By Rhonda | January 31, 2020

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best…

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Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

Financial Benefits of Group Travel

By Rhonda | October 30, 2019

As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7…

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Image with text: the benefits of international online booking agents

The Benefits of International Online Booking Agents

By Rhonda | September 12, 2019

In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor.  While the…

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Travel Trade Shows for Travel Trade Professionals

Travel Trade Shows for Travel Trade Professionals

By Rhonda | July 12, 2019

There are several trade shows for travel trade professionals available within the industry… They vary in location, size, and format. Here are a few of the top shows that should be considered for travel trade sales.

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