Meet Rhonda Vaccaro

Vice President & Senior Consultant

The backstory

Career paths are funny things. Right out of college, Rhonda got a job as a secretary with a large law firm. But she wasn't destined to make the legal field her career -- only the first half of it. Fortunately, the firm invested in their staff with generous training in communications, human resources, and sales. Rhonda took advantage of all of it and worked her way up to management, overseeing 100 secretaries. But law firms are demanding of time, and ultimately Rhonda left in search of flexibility. She found it with friend and business partner, Nicole Mahoney.

Professional path

Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. She serves on ABA's Marketplace Education Committee, I Love NY's China-Ready Committee and Canadian Roadshow Committee, the New York State Tourism Industry Association's Empire State Tourism Conference Scholarship Committee and is a co-chair of the Professional Women of the Finger Lakes' Women of Distinction Awards Committee. Rhonda is 2005 past chairperson of the Visitor Industry Council for Visit Rochester. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully.

With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager.

Inside the office she loves:

Her team. Working with clients and prospects. Developing relationships. Mentoring. Team building. Closing sales.

Outside the office she loves:

Her three children, Jesse, Leah & Nina. Taking walks with their dog, Daisy. Her wonderful network of friends. Her woman’s euchre group. The Finger Lakes of New York State. Reading. Volunteering her time with various community organizations including: Camp Good Days & Special Times, Professional Women of the Finger Lakes and CMAC.

Rhonda Vaccaro

"Communication and sales go hand-in-hand. It's about listening."

Posts from Rhonda

Growth of International Travel: Tourism Trends in the United States

By Rhonda | November 17, 2018

As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports…

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Tourism Marketing: A Collaborative Approach

By Rhonda | September 14, 2018

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude…

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10 Ways to Become Group Ready

Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda | August 8, 2018

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…

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Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

By Rhonda | July 3, 2018

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in…

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how to market a tourist destination

How to Market a Tourist Destination

By Rhonda | June 1, 2018

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…

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4 Common Types of Group Tours

4 Common Types of Group Tours

By Rhonda | May 4, 2018

When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there? …

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