Meet Sarah Martin

Senior Consultant, Director of Client Services

The backstory

There's nothing like working with travel and tourism giants Southwest Airlines and Disney to put real-world, "icing on the cake" experience on top of an education in journalism and public relations. Sarah had -- and continues to have --a passion for PR, writing and storytelling. And because she worked with the best in the business in media relations, she knows just how to cultivate relationships with journalists full of mutual respect and benefit. Travel to places like Nicaragua on a medical mission honed her adventurous spirit.

Professional path

Sarah joined BTI in 2013, bringing a fresh perspective, creativity and attention to detail to every client project she works on. A highly talented writer, she becomes the "voice" of many diverse clients for their stories and blogs -- no easy trick. It takes tremendous imagination to write about winter attractions when it's eighty degrees and summer outside. Or to write as the "voice" of a season. There's also the constant need to come up with new angles and pitch stories for clients, and Sarah hits the mark each time. She also finds, researches and implements new media. All this to help get our clients great exposure and effectively connect with their target audiences.

Inside the office she loves:

The strong, smart, powerful women she works with. Creative challenges. Collaborating. Writing. Working with travel writers. Scoring media hits for clients. Being involved with PRSA (Rochester) and the PRISM Awards.

Outside the office she loves:

Theatre and musicals. Skiing, snowmobiling, and hiking. Dystopian fiction. Seafood. Travel. Trying new and unusual foods (like fried crickets. Seriously.).

Sarah Martin

"Pitching story ideas is about knowing who you're talking to -- knowing your client's audience and finding compelling subjects."

Posts from Sarah

3 Ways to Reach the Canadian Market with Travel PR

By Sarah | June 12, 2019

Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR…

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2018’s Best Tourism Campaigns: Our Five Favorites

By Sarah | November 30, 2018

As we reach the end of another great year and start to plan for campaigns to come, our team likes…

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4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

By Sarah | October 26, 2018

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me…

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5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing

By Sarah | October 5, 2018

The best part of a vacation is living it. The second best part is re-living it through the authentic photos…

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Travel PR: How to Turn Desksides into Destination Guides

By Sarah | August 24, 2018

At the heart of media relations – especially when it comes to Travel PR – is building relationships with the…

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The Media, Travel and You: Top PR Trends and Tips of 2018

The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah | June 19, 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and…

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