Meet Sarah Martin

Vice President of Client Services

The backstory

There's nothing like working with travel and tourism giants Southwest Airlines and Disney to put real-world, "icing on the cake" experience on top of an education in journalism and public relations. Sarah had -- and continues to have --a passion for PR, writing and storytelling. And because she worked with the best in the business in media relations, she knows just how to cultivate relationships with journalists full of mutual respect and benefit. Travel to places like Nicaragua on a medical mission honed her adventurous spirit.

Professional path

Sarah joined BTI in 2013, bringing a fresh perspective, creativity and attention to detail to every client project she works on. A highly talented writer, she becomes the "voice" of many diverse clients for their stories and blogs -- no easy trick. It takes tremendous imagination to write about winter attractions when it's eighty degrees and summer outside. Or to write as the "voice" of a season. There's also the constant need to come up with new angles and pitch stories for clients, and Sarah hits the mark each time. She also finds, researches and implements new media. All this to help get our clients great exposure and effectively connect with their target audiences.

Inside the office she loves:

The strong, smart, incredible professionals she works with. Creative challenges. Collaborating. Writing. Working with travel writers. Scoring media hits for clients. Being involved with PRSA and Destinations International.

Outside the office she loves:

Her husband and golden retriever. Theatre and musicals. Skiing, snowmobiling, and hiking. Fiction. Seafood. Travel. Trying new and unusual foods.

Sarah Martin

"Pitching story ideas is about knowing who you're talking to -- knowing your client's audience and finding compelling subjects."

Posts from Sarah

Travel PR: How to Turn Desksides into Destination Guides

By Sarah | August 24, 2018

At the heart of media relations – especially when it comes to Travel PR – is building relationships with the…

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The Media, Travel and You: Top PR Trends and Tips of 2018

The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah | June 19, 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and…

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Adapting Your Media FAM Trip to a Changing Landscape

By Sarah | April 27, 2018

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization…

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4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

By Sarah | February 9, 2018

On Sunday, along with about 103.4 million other people, I tuned into the 2018 Super Bowl. And while I found…

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5 Destination Marketing Campaigns That Blew Us Away in 2017

5 Destination Marketing Campaigns That Blew Us Away in 2017

By Sarah | December 15, 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back…

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destination marketing tools

Destination Marketing Tools – With a Twist

By Sarah | October 20, 2017

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results…

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