Meet Sarah Martin

Senior Consultant, Director of Client Services

The backstory

There's nothing like working with travel and tourism giants Southwest Airlines and Disney to put real-world, "icing on the cake" experience on top of an education in journalism and public relations. Sarah had -- and continues to have --a passion for PR, writing and storytelling. And because she worked with the best in the business in media relations, she knows just how to cultivate relationships with journalists full of mutual respect and benefit. Travel to places like Nicaragua on a medical mission honed her adventurous spirit.

Professional path

Sarah joined BTI in 2013, bringing a fresh perspective, creativity and attention to detail to every client project she works on. A highly talented writer, she becomes the "voice" of many diverse clients for their stories and blogs -- no easy trick. It takes tremendous imagination to write about winter attractions when it's eighty degrees and summer outside. Or to write as the "voice" of a season. There's also the constant need to come up with new angles and pitch stories for clients, and Sarah hits the mark each time. She also finds, researches and implements new media. All this to help get our clients great exposure and effectively connect with their target audiences.

Inside the office she loves:

The strong, smart, incredible professionals she works with. Creative challenges. Collaborating. Writing. Working with travel writers. Scoring media hits for clients. Being involved with PRSA and Destinations International.

Outside the office she loves:

Her husband and golden retriever. Theatre and musicals. Skiing, snowmobiling, and hiking. Fiction. Seafood. Travel. Trying new and unusual foods.

Sarah Martin

"Pitching story ideas is about knowing who you're talking to -- knowing your client's audience and finding compelling subjects."

Posts from Sarah

5 Questions to Ask Your Next Marketing Agency

5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

By Sarah | September 22, 2017

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of…

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Travel marketings tips from a tourist's perspective

Travel Marketing Tips from a Tourist’s Perspective

By Sarah | June 23, 2017

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro,…

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Break the Ice Media's PR campaigns win at 2017 Rochester PRism awards

Break the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards

By Sarah | June 16, 2017

Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break…

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The Canadian Traveler Landscape – Are Canadians still visiting the USA?

The Canadian Traveler Landscape – Are Canadians still visiting the USA?

By Sarah | April 14, 2017

“Isolation breeds ignorance.” That was the response one journalist gave me, when I asked whether she thought Canadians would continue…

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Teaming Up for Destination Marketing

By Sarah | September 18, 2015

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based…

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