What Makes Today’s Tour Guides Successful?

What Makes Today's Tour Guides Successful

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

Read More

How to Market Experiential Travel

How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

Read More

Diversity, Equity and Inclusion: 4 Tourism Resources

“Life is change. Growth is optional. Choose wisely.” – Karen Kaiser Clark Given all the racial injustice happening across the country, conversations around equity, diversity and inclusion – which were formally often reactive to specific situations – have transitioned to proactive discussions to effectively implement change. However, many are wondering the best place to start.…

Read More

Food Service Trends: Reopening Farmers Markets and Restaurants

Food Service Trends: Reopening Farmers Markets and Restaurants

Coming together over food, whether shopping or dining, looks vastly different for farmers’ markets and restaurants that have either opened or re-opened since mid-March. Undoubtedly, the global pandemic has led to devasting effects on the food and food service industries. However, the establishments rising to the challenge are the ones that are able to succeed.…

Read More

Trending in Food Tourism

Trending in Food Tourism in white text with pink lines behind it set against a dinner table.

With the rise of experiential travel, it’s no surprise that this focus has spilled over into food tourism. According to the World Food Travel Association, food is now a main motivation for travelers choosing their destinations. Visitors are willing to increase their budget (40% of tourism spending is on gastronomy) and trip duration on unique…

Read More

Lights, Camera, Action! Television Media Training 101

Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…

Read More