Posts by Adena Miller
How to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.
Read MoreWhat Makes Today’s Tour Guides Successful?
In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…
Read MoreHow to Maximize Virtual Event Impact
We worked with our client to reinvent their virtual conference for the second year to ensure it offered the best value and opportunities. Here are four tips on maximizing your next virtual event.
Read MoreDiversity, Equity and Inclusion: 4 Tourism Resources
“Life is change. Growth is optional. Choose wisely.” – Karen Kaiser Clark Given all the racial injustice happening across the country, conversations around equity, diversity and inclusion – which were formally often reactive to specific situations – have transitioned to proactive discussions to effectively implement change. However, many are wondering the best place to start.…
Read MoreFood Service Trends: Reopening Farmers Markets and Restaurants
Coming together over food, whether shopping or dining, looks vastly different for farmers’ markets and restaurants that have either opened or re-opened since mid-March. Undoubtedly, the global pandemic has led to devasting effects on the food and food service industries. However, the establishments rising to the challenge are the ones that are able to succeed.…
Read MoreTrending in Food Tourism
With the rise of experiential travel, it’s no surprise that this focus has spilled over into food tourism. According to the World Food Travel Association, food is now a main motivation for travelers choosing their destinations. Visitors are willing to increase their budget (40% of tourism spending is on gastronomy) and trip duration on unique…
Read MoreHow the Tourism Industry Can Connect with the Hygge-Inspired Traveler
Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the hygge bandwagon. Media outlets ranging from The New York Times and Forbes to The Food Network and Travel & Leisure have all touted the inspirational concept, which is still heating…
Read MoreHow Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges
Travel is designed to fuel discovery, as well as promote a sense of wonder, excitement and curiosity. While the tourism industry can do its best to ensure a trip goes seamlessly, no one is immune from unforeseen disruptions such as political standoff or natural disasters. Let’s look at three examples – present and past –…
Read MoreFood for Thought: Inspirational Food Writing Tips for Destination Marketing
“One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to destination marketing. As a food writer with the Democrat…
Read MoreLights, Camera, Action! Television Media Training 101
Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…
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