Posts by Camille
How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget
Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…
Read MoreLow-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, but what are the missing links to accomplishing all that needs to be done? Today we’re going behind-the-scenes to look at some of…
Read MoreBuilding Relationships for Partnership Marketing
Last week I attended the Museum Association of New York’s annual conference. I learned more about what museums want to accomplish, their main challenges and how they fit into the world of tourism. Unlike other tourism attractions, museums are cultural institutions, aiming to serve the community, preserve history and educate. Every session I went to…
Read MoreTop 4 Trendiest Tourism Trends
In March 2017, I attended the final eTourism Labs, a travel & tourism conference focusing on the digital world. Even though it has been a year, the top tourism trends from that conference are still relevant today. Here are the top 4 trendiest trends I heard about over and over from presenters. #1 Mobile Lazlo…
Read MoreWhat the heck is a Facebook Pixel?
A Facebook pixel is used in Facebook advertising to measure online activities beyond the link click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and a pixel tracking code is the best way to get precise measurements. Most marketers have experienced pixel measurement elsewhere before. Have you ever sent an…
Read MoreBuilding a Strong CVB Marketing Plan
The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time again. But there are a few differences between, say, a social media plan and a CVB marketing plan. The biggest differences are that a marketing plan for a specific element…
Read MoreAdding Strategy to Tactical Marketing
You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…
Read MoreSo what is Content Marketing, actually?
You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When I joined the team at Break the Ice Media in 2011, generating marketing content was a hot topic. Soon after, the trend was said to be fading away. We were…
Read MoreThe Ins and Outs of Facebook Interest Targeting
One of the first steps I take when creating a Facebook ad campaign is to create the target audience. There are three types of audiences you may create: custom audience lookalike audience saved audience You can also use more than one of these audiences to create a combination audience. I build many combination audiences,…
Read MoreSocial Media Strategy Building Blocks
Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the…
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