Posts by Camille

Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…

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Avoiding Trademark Infringement in Tourism Marketing

A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement in tourism marketing, but also know what to do if you’re working with a trademark brand. Today I’ll share pointers from working on campaigns on both sides of the equation.…

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Preparing for Crisis Management in Tourism

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…

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Low-Cost Marketing Tools for Tourism Promotion

Low cost marketing tools for tourism promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, but what are the missing links to accomplishing all that needs to be done? Today we’re going behind-the-scenes to look at some of…

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Building Relationships for Partnership Marketing

building relationships for partnership marketing

Last week I attended the Museum Association of New York’s annual conference. I learned more about what museums want to accomplish, their main challenges and how they fit into the world of tourism. Unlike other tourism attractions, museums are cultural institutions, aiming to serve the community, preserve history and educate. Every session I went to…

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Top 4 Trendiest Tourism Trends

Top 4 Trendiest Tourism Trends from eTourism Labs

In March 2017, I attended the final eTourism Labs, a travel & tourism conference focusing on the digital world. Even though it has been a year, the top tourism trends from that conference are still relevant today. Here are the top 4 trendiest trends I heard about over and over from presenters.   #1 Mobile Lazlo…

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What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

A Facebook pixel is used in Facebook advertising to measure online activities beyond the link click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and a pixel tracking code is the best way to get precise measurements. Most marketers have experienced pixel measurement elsewhere before. Have you ever sent an…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time again. But there are a few differences between, say, a social media plan and a CVB marketing plan. The biggest differences are that a marketing plan for a specific element…

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Adding Strategy to Tactical Marketing

Adding Strategy to Tactical Marketing

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…

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