Posts by Camille
Low-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, the strategies and tactics are in place. But then what are the tools to accomplish it all? We’re going behind-the-scenes to look at…
Read MoreBuilding Relationships for Partnership Marketing
Museums have a unique perspective in the tourism industry, and they form their collaborations and change around community. What can other tourism attractions and destinations learn from these foundational relationships with the community? How can we approach partnership marketing in new ways that fuel change and build more than visitation? Museums are cultural institutions, aiming…
Read MoreLooking Ahead: Tourism Marketing of the Future
Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future, tech tools will be speeding our work along like the moving sidewalks at an airport. I came away from the conference energized and ready to experiment with so many ideas,…
Read More2023 Tourism Trends
In 2022, we saw a lot of new trends in the travel space. From abnormal travel planning cycles and travel habits to revenge travel. There were economic impacts of the pandemic recovery and impacts from global events, and natural disasters. It’s clear that while we’ve entered recovery in the travel, tourism & hospitality industry, the…
Read MoreWhat the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from Facebook ads – and the best part is it can measure activities beyond the initial click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and…
Read MoreBuilding a Facebook Target Audience for Tourism
Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and Instagram, Whatsapp, etc.). Let’s take a look at how targeting works for ads in Business Manager and how to build a target audience for a travel, tourism or hospitality campaign.…
Read MoreIdentifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination – they’re the best brand ambassadors you may not know yet. Being a community member…
Read MoreGamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…
Read MoreGas Prices and Drive Markets
Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…
Read MoreWriting Digital Content: Email, Social & Web
A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages and blog posts and beyond. Let’s take a look at three main pieces of digital content that everyone uses: email marketing, social media and website content. Writing Email Marketing Newsletters…
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