Posts by Camille
Elements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these traits. But even before the results are revealed, it seems like there is something special about them. For the past four years, we’ve covered the top campaigns of the year…
Read MoreApplying the Science of Behavior Change to Tourism Marketing
We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create behavior change. As with anything we undertake at Break the Ice Media, I started with research to understand the best way to inspire a change in behavior. I found a five-concept theory presented in a…
Read MoreGamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…
Read MoreUsing Strategic Insights to Set a Clear Direction
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely where I start. In most cases, the processes Break the Ice Media uses give a framework that jumpstarts our creative engines while keeping strategy at the forefront. Strategic models help…
Read MoreVirtual Event Technology: Keep it Simple
We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live events. Virtual events are not going away. But setting up a virtual event for the first time can be daunting. What virtual event platforms are out there? How do you research and select the tools…
Read MoreHow to use Facebook Ads for Tourism
Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…
Read MoreMarketing and PR Strategy with the PESO Model
I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…
Read MoreAvoiding Trademark Infringement in Tourism Marketing
A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement in tourism marketing, but also know what to do if you’re working with a trademark brand. Today I’ll share pointers from working on campaigns on both sides of the equation.…
Read MorePreparing for Crisis Management in Tourism
Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…
Read MoreHow Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget
Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…
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