Posts by Camille
Identifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination – they’re the best brand ambassadors you may not know yet. Being a community member…
Read MoreGamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…
Read MoreGas Prices and Drive Markets
Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…
Read MoreLow-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, the strategies and tactics are in place. But then what are the tools to accomplish it all? We’re going behind-the-scenes to look at…
Read MoreWriting Digital Content: Email, Social & Web
A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages and blog posts and beyond. Let’s take a look at three main pieces of digital content that everyone uses: email marketing, social media and website content. Writing Email Marketing Newsletters…
Read MoreBeyond the Boost: Digging in to Facebook Advertising
The Facebook advertising platform has evolved since it first began and is now a digital advertising powerhouse. The platform offers technical support, learning modules through their BluePrint site, an easy ad builder, audience tools and tracking while delivering some of the lowest cost results in the digital space. In 2012, Facebook added the “Boost” button…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with limited time and budget. In this series, we explore best practices for destinations and attractions across different channels. Today, we’ll look at Facebook and tourism marketing. Ah, Facebook. The social…
Read MoreHow to use Facebook Ads for Tourism
Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…
Read MoreElements of Top Tourism Campaigns
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these traits. But even before the results are revealed, it seems like there is something special about them. For the past four years, we’ve covered the top campaigns of the year…
Read MoreApplying the Science of Behavior Change to Tourism Marketing
We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create behavior change. As with anything we undertake at Break the Ice Media, I started with research to understand the best way to inspire a change in behavior. I found a five-concept theory presented in a…
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