Every customer goes on a journey when making a purchasing decision – whether buying a car, selecting a cleaning service or choosing a family vacation spot. Each step of the way moves them closer towards making a choice. If you’ve been in marketing for a while, you’ve probably have heard of the rule of seven.…

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Craft Beverage: Emerging Trends and Reopening Marketing

Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…

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Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put many companies out of business and made other companies come out stronger and reinvent themselves.” As we’ve watched this pandemic unfold over the past couple of months, we’ve been witness…

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Attractions as destinations [photo of two beers]

Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it. Years ago, travelers aimed for big cities with big ticket items. Now, visitors are looking for the unique and different, and are finding those new experiences with attractions as destinations. The definition of experience is…

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How to Combat Overtourism Through Marketing & PR

In recent years, an influx of people have been traveling to impressive destinations. While this is exciting to hear (especially for destination marketers), that surge of travel has come with a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization,…

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Collaborative Marketing in Tourism Working Together to Lift All Boats

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…

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Marketing Tactics for Small Budgets and Big Reach

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…

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The Difference Among Travel Media

You’re probably familiar with the changing landscape of travel media – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. Each one of these travel media types has different expectations and deliverables. That means you and your destination must work with…

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Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions, email marketers must be strategic with their email marketing campaigns. And when it comes to making a destination stand out, email marketing for tourism can follow many general marketing best…

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How to vet a social media influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing where other people are visiting, what dishes they’re eating, and what awesome experience they’re having. So it only makes sense that destinations are partnering with travel influencers more often as…

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