Posts by Colleen
Aligning Your Marketing Around the Customer Journey
Every customer goes on a journey when making a purchasing decision – whether buying a car, selecting a cleaning service or choosing a family vacation spot. Each step of the way moves them closer towards making a choice. If you’ve been in marketing for a while, you’ve probably have heard of the rule of seven.…
Read MoreCraft Beverage: Emerging Trends and Reopening Marketing
Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…
Read MoreStrategic Planning for Recovery
Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put many companies out of business and made other companies come out stronger and reinvent themselves.” As we’ve watched this pandemic unfold over the past couple of months, we’ve been witness…
Read MoreAttractions as Destinations
![Attractions as destinations [photo of two beers]](https://breaktheicemedia.com/wp-content/uploads/2019/10/colleen_attractions-as-destinations-300x169.png)
Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it. Years ago, travelers aimed for big cities with big ticket items. Now, visitors are looking for the unique and different, and are finding those new experiences with attractions as destinations. The definition of experience is…
Read MoreMarketing Tactics for Small Budgets and Big Reach
When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…
Read MoreEmail Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions, email marketers must be strategic with their email marketing campaigns. And when it comes to making a destination stand out, email marketing for tourism can follow many general marketing best…
Read MoreHow to Vet a Social Media Influencer
As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing where other people are visiting, what dishes they’re eating, and what awesome experience they’re having. So it only makes sense that destinations are partnering with travel influencers more often as…
Read MoreHow to Host a Travel Writer: A Guide for Destinations
A travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great! But the initial excitement might start to wear off as you ask yourself, How do I prepare? What do I need to do? What do I tell my staff? Here…
Read More5 Pieces of Content You Need in Your Travel Media Kit
Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…
Read MoreMaking the Most of Tourism Media Events
For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers. But it’s more than just showing up. A lot of time and effort (and sometimes money) goes into attending tourism media events. I’m going to walk you through our process-…
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