Posts by Colleen
Making the Most of Tourism Media Events
For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers. But it’s more than just showing up. A lot of time and effort (and sometimes money) goes into attending tourism media events. I’m going to walk you through our process-…
Read MoreDeveloping a Strategic Content Marketing Plan
We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a content strategy? Developing a content strategy. It’s important to create content. It’s more important to create good, quality content – and make it available to the right people at the…
Read MoreA DMO’s Guide to Understanding Travel Influencers
You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers…
Read More3 Questions to Ask Yourself When Writing for Business
I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy for newsletters and websites. But every piece I write requires a different voice and tone, as well as consideration about the client’s audience and platform. As you move from one…
Read MoreTop 6 Traits that Successful PR Pros Need
PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary…
Read More150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side
It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I remember being nervous to join an agency since I had always worked on the client side of the relationship. As I reflect on what I’ve accomplished at BTI already, I can see how my experience…
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