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Posts by Jessica

2020 Social Media Tourism Trends

2020 Social Media Tourism Trends

As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…

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How to Create Raving Fans

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

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The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all the updates: when the “best friends” feature was taken away, when “best friends” came back (but privately), when emojis were introduced, and when the interactive lenses (or filters) were rolled out. I proudly have snap…

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Photos, Food & Formulas: Destination Marketing to Millennials

Photos, Food & Formulas: Destination Marketing to Millennials

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up new trends and learnings- and nothing was a hotter topic than marketing to millennials. The Wild Center held a session all about this topic, called “Marketing the Adirondacks to Millennials:…

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Identifying Local Influencers

Identifying Local Influencers

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination- they’re the best brand ambassadors you may not know yet. Being a community member provides…

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How to Create a Webinar

how to create a webinar

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces to juggle, breaking it down to actionable items is key to success. In this blog, we’ll explore how to create a webinar, step by step.  One of our clients, Travel Alliance Partners (TAP), hosts regular…

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Five Social Media Tourism Trends to Watch in 2019

As we start a new year, it can feel challenging to wrap your head around the happenings and trends of the past 12 months, let alone to dive into the next 12. As part of my ongoing obsession with all things social media-related, I took a deep dive into what’s coming up, and what you…

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Pinterest for Destination Marketing Content

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing.   Pinterest is an interesting beast. Part social media channel,…

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Facebook and Tourism Marketing: Best Practices

Facebook & Tourism Marketing: Best Practices

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…

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Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Twitter for tourism. Mark Twain once said, “The reports of Twitter’s death have been…

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