Posts by Jessica
How to Create a Webinar
Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces to juggle, breaking it down to actionable items is key to success. In this blog, we’ll explore how to create a webinar, step by step. One of our clients, Travel Alliance Partners (TAP), hosts regular…
Read MoreFive Social Media Tourism Trends to Watch in 2019
As we start a new year, it can feel challenging to wrap your head around the happenings and trends of the past 12 months, let alone to dive into the next 12. As part of my ongoing obsession with all things social media-related, I took a deep dive into what’s coming up, and what you…
Read MorePinterest for Destination Marketing Content
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing. Pinterest is an interesting beast. Part social media channel,…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…
Read MoreTwitter for Tourism: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Twitter for tourism. Mark Twain once said, “The reports of Twitter’s death have been…
Read More4 takeaways from Spring into Social Media.
In May, Visit Rochester and the Visitor Industry Council social media committee held Spring into Social Media: A conversation with social media managers. This event was focused on setting your channels up for success with limited time or budget- something we can all relate to. Thanks to a panel of local experts, everyone in the…
Read MoreInstagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Instagram for tourism. Before we dive in- if you need a quick refresher on why your destination should be on Instagram, check out…
Read MoreDrone Photography & Other Recent Trends in Tourism
In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering of some of the best tourism minds in New York State. It always promises to be chock-full of tips, advice, and recent trends in tourism. The knowledge I walked away with was not from one…
Read MoreTravel Technology- VR for Tourism
The future is now. From self-driving cars to paying with your thumbprint, we’re able to do things now that we could only dream of 20 years ago. One area of technology that has seen wild growth is virtual and augmented reality. 74% of VR users are interested in travel and tourism applications. At the end…
Read MoreThe Best of Break the Ice Media in 2017
Before we really dive into 2018, we at Break the Ice Media wanted to take a moment to reflect on the past year. It was a busy, yet rewarding year, full of growth, winter fun, and the perfect amount of wine. Below we’ve gathered up our top 5 blogs of 2017. These were our most…
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