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Posts by Jessica

4 takeaways from Spring into Social Media.

4 takeaways from Spring into Social Media

In May, Visit Rochester and the Visitor Industry Council social media committee held Spring into Social Media: A conversation with social media managers. This event was focused on setting your channels up for success with limited time or budget- something we can all relate to. Thanks to a panel of local experts, everyone in the…

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Instagram for Tourism: Best Practices

instagram for tourism best practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Instagram for tourism. Before we dive in- if you need a quick refresher on why your destination should be on Instagram, check out…

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Drone Photography & Other Recent Trends in Tourism

Drone Photography & Other Recent Trends in Tourism

In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering of some of the best tourism minds in New York State. It always promises to be chock-full of tips, advice, and recent trends in tourism. The knowledge I walked away with was not from one…

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Travel Technology- VR for Tourism

Travel Technology VT for Tourism

The future is now. From self-driving cars to paying with your thumbprint, we’re able to do things now that we could only dream of 20 years ago. One area of technology that has seen wild growth is virtual and augmented reality. 74% of VR users are interested in travel and tourism applications. At the end…

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The Best of Break the Ice Media in 2017

The best of break the ice media in 2017

Before we really dive into 2018, we at Break the Ice Media wanted to take a moment to reflect on the past year. It was a busy, yet rewarding year, full of growth, winter fun, and the perfect amount of wine. Below we’ve gathered up our top 5 blogs of 2017. These were our most…

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Social Media Measurement for Tourism Marketing

social media measurement for tourism marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…

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Social Media Marketing Trends to Watch in 2018

Social Media Marketing Trend to Watch in 2018

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…

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Maximizing and Proving Tradeshow ROI

Maximizing & Proving Tradeshow ROI

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at their event. Connections, hot leads, an exchange of knowledge top these lists, but are you getting the most out of them? When the show ends and you’re back in the…

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8 Beginner Social Media Marketing Tips

8 social media marketing tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your fan base on a more direct level – to engage, answer questions, and get real time, crowdsourced feedback on your product or destination. I know it can be tricky to…

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When to Add A New Social Media Channel

When to add a new social media channel

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when…

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