Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from in the next six months? In the next year? The first part of 2020 has forced us to be creative, and the creativity isn’t stopping any time soon. Change is…

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Under, around and in between: Hidden gems in tourism

The tourism industry is keen on coining new words to capture the traveling public’s attention. EcoTourism, AgriTourism, VolunTourism, to name a few. The simple purpose – to focus attention on a particular area of interest. Appeal to the cause and the effect is your next vacation destination. There’s a relatively new and totally opposite newly…

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What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You know, that really nice hotel with the great spa, restaurants that serve hardy breakfasts, spa-like fresh lunches and that amazingly creative restaurant you normally wouldn’t indulge in for dinner but…

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inside a bloggers world

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…

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ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the travel and tourism biz, visual content (and visual content marketing) is a vital tool for capturing visitors. Whether you are promoting a location, an attraction or even a hotel, the…

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