Posts by Nicole

How to Market a Destination

How to market a destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…

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Travel Technology – Disruptor or New Normal for Tourism Marketing?

Travel technology has been on my mind a lot lately. 2017 was the year that I became Board President of Digital Rochester, a technology organization for professionals working in established and emerging technologies in the Greater Rochester area. I have been involved with the organization since 2009. It is always an interesting conversation when other members…

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Marketing Strategies in Tourism – Beyond Gateway Destinations

Marketing Strategies in Tourism – Beyond Gateway Destinations

Beyond the gateway is becoming a travel industry buzz word these days. The world is starting to discover what all of us who live outside Tier 1 cities already know – there is so much more to experience! Having grown up in Rochester, NY, about 6 hours west of NYC, it’s hard not to fall for the…

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4 Ways to be part of the Google DMO Partnership Program

4 Ways to be part of the Google DMO Partnership Program

While at Destinations International in Montreal, I attended a breakout session hosted by Google and Miles Partnership. I learned the Google DMO Partnership Program is a fantastic opportunity for destination marketers to partner with Google. Our destination marketing clients sometimes struggle with populating their best destination content to populate across Google’s many platforms. The consumer…

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Inspiration for Destination Marketing

Inspiration for destination marketing

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here…

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Podcasts: A Powerful Tool

Podcasts: A Powerful Tool

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out…

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Stewardship in Business

Stewardship in Business

Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…

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Top 5 Up & Coming Travel Trends

Top 5 Up & Coming Travel Trends

In October, I was a first-time attendee at the Marketing Outlook Forum (MOF), the industry’s leading strategic travel forecast conference, organized by the Travel and Tourism Research Association (TTRA). The event was packed full of information that will help us develop stronger marketing programs for our clients. Below are my picks for the Top 5…

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