Posts by Nicole
Working Through a Pandemic in the Travel and Tourism Industry
We are not in control. That is what creates the fear that drives panic and hysteria when something like the Coronavirus hits. We are not in control. That is true to some extent but I do not buy into that notion 100%. We are not in control of how this virus is spreading from continent…
Read MoreWhy Agencies Collaborate: Borrowing from the Tourism Marketing Playbook
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
Read More20 Tourism Marketing Trends for 2020
There are so many tourism marketing trends that our team has their eye on this year, I thought it would be helpful to round them all up and share them. Get ready for 20 tourism marketing trends in 2020, in 20 words or less with links to learn more. The Chinese Market China remains hot…
Read MoreProving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450 staff hours staying up-to-date on trends, new marketing tactics and deeper learnings. That is why the first Destination on the Left Virtual Summit we hosted in December 2019 was extra-special…
Read MoreCreating Your Travel and Tourism Marketing Strategies and Plan
We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…
Read MoreUsing Anniversaries, Celebrations and Awards for Tourism Marketing
![Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]](https://breaktheicemedia.com/wp-content/uploads/2019/11/blog-titles-300x169.png)
Break the Ice Media just celebrated a milestone anniversary, 10 years since I started the company and I was recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. As I reflect on the celebration, I am reminded of the many celebrations, anniversaries and awards that have been…
Read MoreA Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…
Read MoreMuseums’ Approach to Tourism
Each of these museums has found a remarkable and stand-out way to promote inclusivity, attract diverse new audiences, and further integrate their work with other tourism and cultural efforts of their communities.
Read MoreAre DMOs Evolving into Placemakers?
Since the beginning of 2019, I have been exploring the changing role of destination marketing organizations (DMOs) through conversation with guests on my podcast Destination on the Left. My question revolves around DMOs taking a more holistic approach to managing the destination’s brand and story by engaging with locals in addition to focusing on attracting…
Read More7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…
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