Commonality: Creating World-Changing Collaborations

Commonality Creating World-Changing Collaborations

In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years of interviews on my podcast with professionals from all parts of the travel and tourism industry. From those conversations, I identified three key parts to creating and maintaining successful world-changing…

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Communication: Creating World-Changing Collaborations

As we start to look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas to help create the new normal…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…

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Creating Your Travel and Tourism Marketing Strategy and Plan

Creating your Tourism Marketing Strategies and Plan

Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan. 1. Research &…

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Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

Navigating Tourism Marketing: 10 Themes from 26 Leaders

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place in Baltimore since before the pandemic. The energy at the event was contagious and the team at Visit Baltimore were amazing hosts. I brought my award-winning, 5-star podcast to the…

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7 Steps in Creating a Marketing Plan

7 steps in creating a marketing plan

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…

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5 Key Ingredients for Marketing Campaign Success

5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. Since then, my team and I have been constantly learning and adapting our skills to integrate PR…

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The Keys to Successful Collaborations

The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about the benefits and challenges of collaboration with other industry organizations. Promoters are enthusiastic supporters of organizational collaboration, pursue it actively and with a range of organization types. Doubters are collaborators…

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Successful Collaborations start with Commonality

Successful Collaborations start witSuccessful Collaborations start with Commonalityh Commonality

Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.

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