Posts by Nicole
Collaboration in Marketing – Destination Marketing Ideal Benchmark
Collaboration in marketing makes good business sense and is a core value at Break The Ice Media. Working together, partners with similar goals, values and visions can leverage combined resources to create marketing programs bigger than they can do on their own. We have several clients who understand the many benefits of collaborative marketing. They…
Read More5 Key Ingredients for Marketing Campaign Success
When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. For 9 years, my team and I have been constantly learning and adapting our skills to integrate…
Read MoreHow to Market a Destination
Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…
Read MoreTravel Technology – Disruptor or New Normal for Tourism Marketing?
Travel technology has been on my mind a lot lately. 2017 was the year that I became Board President of Digital Rochester, a technology organization for professionals working in established and emerging technologies in the Greater Rochester area. I have been involved with the organization since 2009. It is always an interesting conversation when other members…
Read MoreMarketing Strategies in Tourism – Beyond Gateway Destinations
Beyond the gateway is becoming a travel industry buzz word these days. The world is starting to discover what all of us who live outside Tier 1 cities already know – there is so much more to experience! Having grown up in Rochester, NY, about 6 hours west of NYC, it’s hard not to fall for the…
Read More4 Ways to be part of the Google DMO Partnership Program
While at Destinations International in Montreal, I attended a breakout session hosted by Google and Miles Partnership. I learned the Google DMO Partnership Program is a fantastic opportunity for destination marketers to partner with Google. Our destination marketing clients sometimes struggle with populating their best destination content to populate across Google’s many platforms. The consumer…
Read MoreInspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here…
Read MoreTourism Grants – 5 tips for the New York State grant process
In the New York State tourism industry, July signals that application deadlines for tourism grants -marketing grant funding- are quickly approaching. This year marks the seventh round of the Consolidated Funding Application (also known as CFA grants). The CFA provides a streamlined mechanism for organizations to apply for and receive grants from a multitude of…
Read MoreIncreasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!
We are huge believers in collaboration and we place high value on research-based marketing campaigns. In other words, we don’t like throwing things at the wall and waiting to see what sticks. Instead, we prefer a strategic approach – we want to know what will stick before making our first move. Knowing this about us,…
Read MorePodcasts: A Powerful Tool
In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out…
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