Posts by Nicole
4 Ways to be part of the Google DMO Partnership Program
While at Destinations International in Montreal, I attended a breakout session hosted by Google and Miles Partnership. I learned the Google DMO Partnership Program is a fantastic opportunity for destination marketers to partner with Google. Our destination marketing clients sometimes struggle with populating their best destination content to populate across Google’s many platforms. The consumer…
Read MoreInspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here…
Read MoreTourism Grants – 5 tips for the New York State grant process
In the New York State tourism industry, July signals that application deadlines for tourism grants -marketing grant funding- are quickly approaching. This year marks the seventh round of the Consolidated Funding Application (also known as CFA grants). The CFA provides a streamlined mechanism for organizations to apply for and receive grants from a multitude of…
Read MoreIncreasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!
We are huge believers in collaboration and we place high value on research-based marketing campaigns. In other words, we don’t like throwing things at the wall and waiting to see what sticks. Instead, we prefer a strategic approach – we want to know what will stick before making our first move. Knowing this about us,…
Read MorePodcasts: A Powerful Tool
In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations, creative marketing ideas and best practices. It provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved. The podcast was born out…
Read MoreStewardship in Business
Stewardship means different things to different people. It’s a word I have been thinking about a lot lately. “A leader is performing the act of stewardship whenever he or she is actively preparing for an organization’s future vitality” – Excerpt from “What is Stewardship, and should all great leaders practice it?” It is 2017 and…
Read MoreTop 5 Up & Coming Travel Trends
In October, I was a first-time attendee at the Marketing Outlook Forum (MOF), the industry’s leading strategic travel forecast conference, organized by the Travel and Tourism Research Association (TTRA). The event was packed full of information that will help us develop stronger marketing programs for our clients. Below are my picks for the Top 5…
Read MoreLifelong Learning
What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a lifelong learner. I didn’t understand exactly what that meant but I knew that I wanted to continue to learn and grow. Fast forward a little more than twenty years and…
Read MoreTaking it to the next level!
We have BIG news. Break The Ice Media and Clark CSM Marketing Communications are moving in together. Our teams have been collaborating on client projects for two years and we have decided to take our relationship to the next level! Co-location will bring two creative marketing firms under one roof, allowing us to tap into…
Read MoreInspired Collaborations: 1+1 is greater than 2
A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing” and additional articles from Forbes.com and HuffingtonPost.com. Each article has a slightly different angle on the practice and importance of collaborative marketing. One thing remains constant throughout each, when companies…
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