Posts by Nicole
Collaboration research: What did 150+ travel, tourism, and hospitality professionals say?
Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results of our collaboration research showed 99% of respondents said their organizations had collaborated with others in the industry. The results also showed that 45% said their organizations had extensive experience…
Read More5 Lessons Learned During the Travel Pause
As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…
Read MoreApplying Tourism Marketing Strategies to Talent Attraction
Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.
Read MoreCo-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It is this type of collaboration that I think makes the biggest impact and the guests on my podcast Destination on the Left believe it too. I have been learning from…
Read MoreTourism Innovation: Five 2020 Practices to Carry into 2021
Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good that came out of last year. As we start 2021, these are five things that the travel, tourism and hospitality industry can take forward with us to continue the tourism…
Read MoreCommitment: Creating World-Changing Collaborations
This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on 4 years of podcast interviews, conversations and research. In it, I identified three key parts to creating and maintaining successful world-changing collaborations. 3 C’s framework: Communication, Commonality and Commitment. Today, we will cover the…
Read MoreCommonality: Creating World-Changing Collaborations
Last week, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on 4 years of interviews on my podcast with professionals from all parts of the travel and tourism industry. From those conversations, I identified three key parts to creating and maintaining successful world-changing collaborations. 3Cs framework:…
Read MoreCommunication: Creating World-Changing Collaborations
As we start to round the corner on 2020 and look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas…
Read More5 Ways to Keep a Forward-Thinking Mindset
In these uncertain times and with so much unrest in our world, it can be hard to stay positive. These five ways to keep a forward-thinking mindset will help you stay focused on the key things to move your organization through this crisis and come out stronger in the end. I am often accused of…
Read MoreVirtual Events: On the Rise and Here to Stay
When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …
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