Posts by Nicole
5 Key Ingredients for Marketing Campaign Success
When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. Since then, my team and I have been constantly learning and adapting our skills to integrate PR…
Read MoreThe Keys to Successful Collaborations
In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about the benefits and challenges of collaboration with other industry organizations. Promoters are enthusiastic supporters of organizational collaboration, pursue it actively and with a range of organization types. Doubters are collaborators…
Read MoreSuccessful Collaborations start with Commonality
Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.
Read MoreHow Your Competition Could Make You More Successful: 2021 Research Findings
While it might seem intuitive that collaborators are avoiding working with organizations who provide similar products and services to the same audience, we were surprised to see that the opposite is true.
Read MoreCollaboration research: What did 150+ travel, tourism, and hospitality professionals say?
Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results of our collaboration research showed 99% of respondents said their organizations had collaborated with others in the industry. The results also showed that 45% said their organizations had extensive experience…
Read More5 Lessons Learned During the Travel Pause
As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…
Read MoreApplying Tourism Marketing Strategies to Talent Attraction
Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.
Read MoreTourism Innovation: Five 2020 Practices to Carry into 2021
Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good that came out of last year. As we start 2021, these are five things that the travel, tourism and hospitality industry can take forward with us to continue the tourism…
Read MoreVirtual Events: On the Rise and Here to Stay
When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …
Read MorePrepare for Reopening Now with these Recovery Marketing Tactics
I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…
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