Skip to content

Posts by Rhonda

The Benefits of International Online Booking Agents

Image with text: the benefits of international online booking agents

In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor.  While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities.  An effective way to market to visitors around the world is by working…

Read More

Using Front Line Staff as Brand Ambassadors

Using Front Line Staff as Brand Ambassadors

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars.  When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…

Read More

Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what’s the best use of the precious hours available to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization use…

Read More

Growth of International Travel: Tourism Trends in the United States

As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…

Read More

Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…

Read More

Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are fortunate to have some of the most highly sought-after tourist destinations on the planet! New York City and Niagara Falls serve as natural gateways for international travelers around the world.…

Read More

How to Market a Tourist Destination

how to market a tourist destination

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…

Read More

4 Common Types of Group Tours

4 Common Types of Group Tours

When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there?  The possibilities of who participates in group tours are many. First, let’s start with answering the question “What exactly are group tours?” A group tour consists of a group of people who want to have…

Read More
Scroll To Top