Posts by Rhonda
Tourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet states are divided into counties, each with their own local treasures and…
Read MoreTravel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read MoreWhat Lies Ahead for the Group Travel Industry
Group travel is one of the most significantly impacted travel segments in the travel and tourism industry as a result of the pandemic. And yet, group travel will resume. It will look a little different than it has in the past, specifically relating to group size and safety protocols. Some of this will lessen over…
Read MoreThe Importance of Core Values
Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected to happen and planned for, drastically changed for so many of us. At Break the Ice Media, working in the travel and tourism industry is what we do, who we…
Read MoreHealth & Travel: Accommodations
As we are thinking and dreaming about travelling, a big part of those dreams are about where we will stay. Now more than ever, people want to know how businesses are managing their staff and other guests. In our current environment, it is commonplace for accommodations to provide easy access to their cancellation, employee, and…
Read MoreWhy Work with and How to Choose a Marketing Agency
In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what the best use of the precious hours available is to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization…
Read MoreFinancial Benefits of Group Travel
![Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]](https://breaktheicemedia.com/wp-content/uploads/2019/10/financial-benefits-of-group-travel-300x169.png)
As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7 million American jobs. There are a lot of triggers that affect the economy when we travel. Most people realize that “heads in beds” means money for the local economy. When people stay in hotels, they pay…
Read MoreThe Benefits of International Online Booking Agents
In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor. While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities. An effective way to market to visitors around the world is by working…
Read MoreTravel Trade Shows for Travel Trade Professionals
There are several trade shows for travel trade professionals available within the industry… They vary in location, size, and format. Here are a few of the top shows that should be considered for travel trade sales.
Read MoreUsing Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…
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