Posts by Rhonda
Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their communities to help grow their businesses. One way to reach those visitors and increase foot traffic is by marketing to the motorcoach industry. Motorcoaches bring groups of people to the businesses they visit. The COVID…
Read More4 Tips for a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour, otherwise known as a FAM tour or just simply FAMs. Hosting a successful FAM tour is a great tactic for driving sales and increasing motorcoach business in a destination. The…
Read More4 Common Types of Group Tours
When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there? The possibilities of who participates in group tours are many. First, let’s start with answering the question “What exactly are group tours?” A group tour consists of a group of people who want to have…
Read MoreTourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet states are divided into counties, each with their own local treasures and…
Read MoreTravel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read MoreWhat Lies Ahead for the Group Travel Industry
Group travel is one of the most significantly impacted travel segments in the travel and tourism industry as a result of the pandemic. And yet, group travel will resume. It will look a little different than it has in the past, specifically relating to group size and safety protocols. Some of this will lessen over…
Read MoreDiversity in Tourism: Diversity = Everybody
Everybody is a tourist at some point in their lives. Everybody likes to take a vacation. Everybody dreams of getting away from the day to day and traveling to a destination that will soothe their soul. It’s interesting however that for some members of our society that travel daydreaming comes with having to first investigate…
Read MoreThe Importance of Core Values
Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected to happen and planned for, drastically changed for so many of us. At Break the Ice Media, working in the travel and tourism industry is what we do, who we…
Read MoreHealth & Travel: Accommodations
As we are thinking and dreaming about travelling, a big part of those dreams are about where we will stay. Now more than ever, people want to know how businesses are managing their staff and other guests. In our current environment, it is commonplace for accommodations to provide easy access to their cancellation, employee, and…
Read MoreFrugality is the Mother of Creativity
Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from in the next six months? In the next year? The first part of 2020 has forced us to be creative, and the creativity isn’t stopping any time soon. Change is…
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