Posts by Rhonda
Using Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…
Read MoreWhy Work with and How to Choose a Marketing Agency
In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what’s the best use of the precious hours available to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization use…
Read MoreGrowth of International Travel: Tourism Trends in the United States
As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…
Read MoreTourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…
Read MoreIncrease Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors to their communities in order to meet their annual revenue goals. One way to reach those visitors and increase foot traffic in mass is by marketing to the motorcoach industry. Motorcoaches bring up to 50…
Read MoreCreating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are fortunate to have some of the most highly sought-after tourist destinations on the planet! New York City and Niagara Falls serve as natural gateways for international travelers around the world.…
Read MoreHow to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…
Read More4 Common Types of Group Tours
When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there? The possibilities of who participates in group tours are many. First, let’s start with answering the question “What exactly are group tours?” A group tour consists of a group of people who want to have…
Read MoreEducation in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is critical if you want to grow personally and professionally. We consider ourselves fortunate to work in the tourism industry and this industry is no different than any other as it…
Read MoreCreating Sample Travel Itineraries – Dos and Don’ts
Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, primarily in the B2B space. This is a tool that tour operators, travel agents and inbound (receptive)…
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