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Posts by Rhonda

Financial Benefits of Group Travel

Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7 million American jobs. There are a lot of triggers that affect the economy when we travel. Most people realize that “heads in beds” means money for the local economy.  When people stay in hotels, they pay…

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The Benefits of International Online Booking Agents

Image with text: the benefits of international online booking agents

In today’s competitive travel market, there is much talk about the benefit of engaging with the international visitor.  While the domestic traveler is important and necessary, reaching those from overseas can create an even greater opportunity for tourism in our local communities.  An effective way to market to visitors around the world is by working…

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Using Front Line Staff as Brand Ambassadors

Using Front Line Staff as Brand Ambassadors

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars.  When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…

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Why Work with and How to Choose a Marketing Agency

In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what’s the best use of the precious hours available to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization use…

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Growth of International Travel: Tourism Trends in the United States

As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…

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Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…

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Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are fortunate to have some of the most highly sought-after tourist destinations on the planet! New York City and Niagara Falls serve as natural gateways for international travelers around the world.…

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How to Market a Tourist Destination

how to market a tourist destination

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…

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