Posts by Rhonda
Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors to their communities in order to meet their annual revenue goals. One way to reach those visitors and increase foot traffic in mass is by marketing to the motorcoach industry. Motorcoaches bring up to 50…
Read MoreCreating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are fortunate to have some of the most highly sought-after tourist destinations on the planet! New York City and Niagara Falls serve as natural gateways for international travelers around the world.…
Read MoreHow to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…
Read More4 Common Types of Group Tours
When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there? The possibilities of who participates in group tours are many. First, let’s start with answering the question “What exactly are group tours?” A group tour consists of a group of people who want to have…
Read MoreEducation in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is critical if you want to grow personally and professionally. We consider ourselves fortunate to work in the tourism industry and this industry is no different than any other as it…
Read MoreCreating Sample Travel Itineraries – Dos and Don’ts
Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, primarily in the B2B space. This is a tool that tour operators, travel agents and inbound (receptive)…
Read MoreCanadian Tourism – Alive and Well
There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they come? How does President Trump’s international travel ban affect border crossing? What about the exchange rate? Who is coming? These are all valid questions, and concerns. But I’m here to tell you that our neighbors…
Read MoreAttracting Chinese Tourists
Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad sense, there are two forms of tourists – domestic and international. A domestic tourist is anyone who lives and travels in the U.S. Of course, an international tourist is anyone…
Read More4 Tips for a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these is hosting a familiarization tour, otherwise known as a FAM tour or just simply FAMs. Hosting a successful FAM tour is a great tactic for driving sales and increasing motorcoach business in a destination. The…
Read MoreRelationship-Building through eNewsletters
The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled a growth of tourism assets, the Cayuga County Office of Tourism (aka Tour Cayuga) wanted to expand its outreach into an untapped market by reaching out to group tour operators.…
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