Posts by Sarah

Travel PR: How to Turn Desksides into Destination Guides

At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that you want to work with. And while email pitches, travel shows, and even the phone call all have their purpose, there is one more public relations tool destinations need to…

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4 Brand Storytelling Lessons from a Former Washington Speechwriter

4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017, I had the chance to listen to Jon Favreau, former speechwriter for President Obama talk about his time in Washington. While the stories he told – days on the campaign…

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The Media, Travel and You: Top PR Trends and Tips of 2018

The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the country. The three-day conference was jam-packed with learnings specific to the tourism industry – the best of which was an in-depth look at 2018 travel trends, straight from the mouth…

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Adapting Your Media FAM Trip to a Changing Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media FAM trip. It’s…

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Storytelling Content is Key in Tourism Marketing

Storytelling content is key to tourism marketing

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The demand remains high for the information offered, as visitors try to work out what attractions to see, where to grab a bite, and the best assets offered in a particular destination. It’s clear that this…

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4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

On Sunday, along with about 103.4 million other people, I tuned into the 2018 Super Bowl. And while I found myself rooting for a certain (winning) team, I also found that I was cheering for another unlikely hero – Tourism Australia. That’s right, the tourism destination brought their A-game to this year’s big game with a…

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5 Destination Marketing Campaigns That Blew Us Away in 2017

5 Destination Marketing Campaigns That Blew Us Away in 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most memorable marketing moves of the past 365 days. The tourism industry – and tourism marketing – are best when they’re fun. I appreciate marketers with an open mind, a sense…

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Destination Marketing Tools – With a Twist

destination marketing tools

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down my top five choices after working with destinations both small and large, niche and broad. Here’s how you can dive deeper into each of these destination marketing tools to make…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

5 Questions to Ask Your Next Marketing Agency

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and experience of the team are all good to take into account – but what else should you ask? Here are five questions to ask – your “Getting Started Guide” –…

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How To Craft A Killer Press Conference

How to craft a killer press conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a…

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