Posts by Sarah
Storytelling Content is Key in Tourism Marketing
In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The demand remains high for the information offered, as visitors try to work out what attractions to see, where to grab a bite, and the best assets offered in a particular destination. It’s clear that this…
Read More4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad
On Sunday, along with about 103.4 million other people, I tuned into the 2018 Super Bowl. And while I found myself rooting for a certain (winning) team, I also found that I was cheering for another unlikely hero – Tourism Australia. That’s right, the tourism destination brought their A-game to this year’s big game with a…
Read More5 Destination Marketing Campaigns That Blew Us Away in 2017
As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most memorable marketing moves of the past 365 days. The tourism industry – and tourism marketing – are best when they’re fun. I appreciate marketers with an open mind, a sense…
Read MoreDestination Marketing Tools – With a Twist
Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down my top five choices after working with destinations both small and large, niche and broad. Here’s how you can dive deeper into each of these destination marketing tools to make…
Read More5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide
When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and experience of the team are all good to take into account – but what else should you ask? Here are five questions to ask – your “Getting Started Guide” –…
Read MoreHow To Craft A Killer Press Conference
It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a…
Read MoreTravel Marketing Tips from a Tourist’s Perspective
Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true tourism pro would, I couldn’t help but look at my experiences in these destinations as a learning experience. I constantly found myself asking, “How am I being treated as a…
Read MoreBreak the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards
Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break the Ice Media’s PR campaigns. It was a day that was all about celebrating- the team, all our hard work from the past year, and one of the most unique campaigns we’ve ever worked on. Last…
Read MoreThe Canadian Traveler Landscape – Are Canadians still visiting the USA?
“Isolation breeds ignorance.” That was the response one journalist gave me, when I asked whether she thought Canadians would continue to book travel to the US. In a nutshell, the answer was yes, and that in her opinion it was more important to encourage cross-border travel now than ever before. In the tourism industry, we…
Read More4 Digital News Solutions for the Modern PR Pro
As a public relations professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect…
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