5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

5 Questions to Ask Your Next Marketing Agency

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and experience of the team are all good to take into account – but what else should you ask? Here are five questions to ask – your “Getting Started Guide” –…

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How To Craft A Killer Press Conference

How to craft a killer press conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a…

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Travel Marketing Tips from a Tourist’s Perspective

Travel marketings tips from a tourist's perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true tourism pro would, I couldn’t help but look at my experiences in these destinations as a learning experience. I constantly found myself asking, “How am I being treated as a…

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The Canadian Traveler Landscape – Are Canadians still visiting the USA?

The Canadian Traveler Landscape – Are Canadians still visiting the USA?

“Isolation breeds ignorance.” That was the response one journalist gave me, when I asked whether she thought Canadians would continue to book travel to the US. In a nutshell, the answer was yes, and that in her opinion it was more important to encourage cross-border travel now than ever before. In the tourism industry, we…

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Teaming Up for Destination Marketing

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to learn about the many vacation regions within New York State. I have been fortunate enough to attend several of these media events over the past two years, representing the Finger…

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